In the rapidly changing world of digital innovation, marketing teams are under immense pressure to deliver personalized and brand-consistent content quickly and efficiently. Traditional methods of content creation can be cumbersome, costly, and often spread across various tools and teams, making them less effective. However, there’s a powerful solution on the horizon that is set to transform the way marketing content is created and managed. This solution is the Universal Scene Description (OpenUSD), an open 3D framework that is revolutionizing content creation by simplifying workflows and enhancing the delivery process.
Leading global brands such as Coca-Cola, Moët Hennessy, Nestlé, and Unilever are already embracing advanced marketing solutions built on NVIDIA Omniverse, a platform that supports the development of OpenUSD applications. By leveraging AI-driven technology, these brands are significantly accelerating their content generation processes, resulting in more effective advertising and consumer engagement.
Moët Hennessy, for example, has improved its local responsiveness by creating over 3 million content variations globally at twice the speed. Nestlé has managed to cut advertising time and costs by 70% by utilizing digital twins, which are virtual replicas of physical products used in e-commerce and digital media. Unilever has also seen substantial benefits, with content creation now twice as fast and half as costly as traditional methods. This has resulted in 100% brand consistency and quicker production times.
The NVIDIA Omniverse Blueprint for precise visual generative AI is a key tool in this transformation. It enables solution providers and software developers to swiftly produce high-quality, brand-consistent visuals for local markets, thus streamlining workflows and ensuring uniformity across all channels.
Accelerating Content Creation
Industry leaders are observing remarkable results from integrating AI and OpenUSD into their marketing workflows. Accenture Song, for instance, has utilized OpenUSD within Omniverse to launch an AI-powered content service for Nestlé. This service creates precise 3D virtual replicas of products for use in e-commerce and digital media channels, showcasing the power of digital twins and advanced 3D workflows.
SKAI Intelligence, a global leader in AI-driven content creation solutions, has recently introduced the world’s first end-to-end, retail-focused AI-generated content production pipeline, built entirely on NVIDIA Omniverse. This browser-based, AI-native workflow automates the entire content generation process, from product scanning and modeling to animation, lighting, and rendering, achieving production speeds up to 95% faster than traditional methods.
Katana Studio, a pioneer in real-time 3D content creation, has leveraged NVIDIA Omniverse to optimize automotive marketing for Nissan, significantly reducing asset creation timelines and costs.
INDG, a company specializing in digital content automation, has developed the Grip platform on NVIDIA Omniverse and OpenUSD to help global brands like Moët Hennessy and Coca-Cola produce high-quality, brand-consistent content across various markets.
By centralizing OpenUSD asset libraries and creating digital twins of products, Grip allows teams to rapidly assemble, adapt, and deploy campaign-ready content in just minutes instead of weeks. This approach directly addresses the challenges posed by traditional, slow, costly, and inconsistent manual localization processes that have long been a hindrance in marketing efforts.
Grip employs rules-based AI, NVIDIA RTX GPUs, and the NVIDIA AI Enterprise software platform to ensure brand consistency across diverse markets. The Grip platform also integrates Bria’s visual generative AI models to enhance automated content production at scale. Acting as a virtual art director, Grip’s content engine codifies and enforces brand guidelines for every asset while dynamically adjusting elements like composition, lighting, and product details.
Unilever’s Innovative Approach
Unilever, collaborating with Collective World, is utilizing Omniverse, OpenUSD, and photorealistic 3D digital twins to accelerate its content production. This new workflow, powered by real-time 3D rendering, has reduced production timelines from months to days, halved costs, and enabled consistent brand experiences across markets with a fivefold reduction in content duplication.
Monks, a digital-first marketing and technology services company, is also employing Omniverse and OpenUSD to drive hyper-personalized and collaborative product experiences. These technologies allow brands to virtually explore and customize product designs in real-time.
The Future of 3D Content Creation
NVIDIA is at the forefront of this digital transformation, inviting you to explore the future of 3D content creation and join the OpenUSD community at SIGGRAPH. This event will feature a special address on the next frontier in computer graphics and physical AI by NVIDIA AI research leaders. OpenUSD Day will include sessions and a developer meetup, providing insights into how OpenUSD is transforming applications ranging from content creation and simulation to physical AI.
For those eager to learn, there will be hands-on OpenUSD training available for all skill levels, including the first-ever in-person opportunity to receive USD certification. You can also explore why developers and 3D practitioners are using OpenUSD and learn how to optimize 3D workflows with the self-paced "Learn OpenUSD" curriculum, available for free through the NVIDIA Deep Learning Institute.
Stay connected with the latest developments by subscribing to NVIDIA Omniverse news and joining the Omniverse community on various social media platforms. Discover more about this groundbreaking technology and how it’s reshaping the future of digital marketing and content creation.
For additional information, visit the NVIDIA Omniverse website, and stay updated with the latest news and trends in the world of digital content creation.
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