Apple is celebrating a major milestone this month as it marks its 50th anniversary with special events taking place around the world. The festivities kicked off on March 13 at Apple Grand Central in New York City with a performance by Grammy Award-winning artist Alicia Keys. The iconic steps of the venue served as the stage for Keys as she delivered a set of her timeless songs, bringing the energy and intimacy of the event to life with the help of the latest iPhone 17 Pro.
Throughout the month, Apple will continue to commemorate its 50th anniversary with events that highlight human creativity and ingenuity, showcasing the remarkable things that people can achieve with the right Apple products in their hands.
Alicia Keys, a multi-talented artist known for transcending genre and time, was the perfect choice to kick off the celebrations at Apple Grand Central. With decades of experience in the music industry, Keys has always been at the forefront of innovation and storytelling. She was one of the first artists to release her catalog in Spatial Audio on Apple Music and has headlined an Apple Music Live performance in the past. In 2024, Keys also participated in an Apple Immersive experience called Alicia Keys: Rehearsal Room, giving fans a unique glimpse into her creative process during an intimate rehearsal session using Apple Vision Pro technology.
As Apple continues to celebrate its 50th anniversary, fans can expect more exciting events and collaborations that showcase the company’s commitment to pushing the boundaries of technology and creativity. Stay tuned for updates on how Apple is marking this significant milestone and how it plans to continue innovating in the years to come.
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