Expanding Digital Transformation: Samsung’s Collaboration with Toyota
In a significant development in the world of automotive and technology partnerships, Samsung Electronics has announced a remarkable expansion of its collaboration with Toyota Motor Corporation—one of the globe’s leading automobile manufacturers. This partnership is set to enhance Toyota dealerships worldwide with Samsung’s cutting-edge Smart Signage technology. This move is part of a broader effort to modernize dealerships and provide a more integrated customer experience, aligning with the evolving behaviors of car buyers who now frequently switch between online research and physical dealership visits.
A Milestone in Digital Signage Market
Samsung’s commitment to redefining the dealership experience comes as the company celebrates a record-breaking achievement. In the second quarter of 2025, Samsung secured a 38.8% share of the global commercial display market, marking its 17th consecutive year of leadership in this sector. This milestone underscores the company’s dominance and innovation in digital display solutions across various industries.
Enhancing Customer Experience at Toyota Dealerships
Samsung’s Smart Signage solutions have already been deployed at approximately 1,250 Toyota dealerships across 40 countries, primarily in Europe, the Middle East, and the Commonwealth of Independent States (CIS). This deployment includes around 23,000 Smart Signage displays, making it one of the most comprehensive projects in Samsung’s commercial signage portfolio.
The implementation of Samsung’s digital signage technology transforms traditional dealerships into dynamic spaces. Key areas within these digital dealerships, such as reception areas, consultation booths, vehicle display zones, and customer lounges, now feature an array of Samsung touchscreens and indoor LED displays. The QMC Series, a standout product in the lineup, offers 4K UHD display capabilities with sizes ranging from 43 to 98 inches. These displays come with a non-glare panel and uniform bezels, allowing versatile use in both portrait and landscape orientations, and they are EPEAT Silver certified, signifying high environmental performance standards.
At these digitally enhanced dealerships, customers can explore vehicle models, view product specifications, and access offers directly through the Smart Signage displays. The touch-enabled interfaces allow for real-time customization, enabling visitors to configure their ideal vehicle on-screen. This digital approach not only streamlines the shopping experience but also allows dealership staff to focus on more personalized interactions with customers, enhancing overall engagement and satisfaction.
Advanced Remote Management and Security
A critical component of this digital transformation is Samsung’s MagicINFO, an all-in-one remote device management solution. This tool empowers Toyota teams to monitor and manage the performance of their display network from a centralized dashboard. Such a setup significantly reduces the need for on-site support, minimizes downtime, and ensures consistent operation across all displays.
MagicINFO is built with enterprise-grade security features and has received certifications under ISO/IEC 27001:2022 and ISO/IEC 27701:2019 by the British Standards Institution (BSI). These certifications emphasize Samsung’s dedication to secure and privacy-focused digital signage management, providing peace of mind to both Toyota and its customers.
Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe, highlighted the value added by Samsung’s digital signage. He pointed out that the ability to remotely manage displays in real time has significantly boosted customer engagement throughout the car-buying journey, ensuring that customers receive the right information at the right time.
The Future of Digital Signage in Automotive Retail
The global digital signage market is on a trajectory of substantial growth. According to a recent report from Omdia, it is projected to reach $12.6 billion by 2029. Samsung’s dominance in this field, with a record 38.8% market share by volume in Q2 2025, positions the company as a leader in providing innovative solutions that meet the evolving needs of industries worldwide.
This collaboration between Samsung and Toyota not only exemplifies the potential of digital signage in transforming the automotive retail sector but also highlights the broader trend of digitalization across industries. As businesses increasingly seek to provide seamless and engaging customer experiences, partnerships like this one between tech giants and automotive leaders are likely to become more prevalent.
About Toyota Motor
Toyota Motor Corporation is a global leader in developing and manufacturing innovative, safe, and high-quality products and services. The company is committed to creating happiness by providing mobility for all, supporting customers, partners, employees, and the communities in which it operates. Since its founding in 1937, Toyota has been guided by principles that prioritize safety, sustainability, and inclusivity. As the company evolves into a mobility enterprise, it continues to focus on electrification, intelligence, and diversification, aligning with the United Nations’ Sustainable Development Goals for a better, more accessible world.
For more information about Toyota, visit their official website at Toyota Global.
Conclusion
The expansion of Samsung’s partnership with Toyota is a testament to the power of digital transformation in enhancing customer experiences. By integrating advanced Smart Signage solutions into Toyota dealerships, Samsung is not only redefining the car-buying journey but also setting a new standard for digital engagement in the automotive industry. As digitalization continues to reshape consumer interactions, collaborations like this one pave the way for a future where technology and customer service go hand in hand, creating more meaningful and efficient experiences for consumers worldwide.
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