Samsung Electronics has recently unveiled a major expansion of its Tizen OS Licensing Program, reaffirming its status as a prominent force within the smart TV operating systems domain. This strategic move underscores Samsung’s commitment to fortifying its Tizen OS ecosystem, which has become a trusted platform for smart TVs worldwide.
Tizen OS: A Trusted Name in Smart TV Platforms
The rollout of Samsung Tizen OS 8.0 has brought about a noteworthy extension of its licensing program to include significant original design manufacturers (ODMs). This development is a pivotal moment in the ongoing evolution of the Tizen ecosystem and reflects the robust global demand for Samsung’s acclaimed smart TV platform. Through this licensing endeavor, Samsung is diligently cultivating strategic partnerships with entities that emphasize high-quality products and steadfast support throughout the entire value chain.
Samsung’s strategic plan involves embedding the Tizen OS into new television models from renowned brands across key markets, thereby augmenting its presence in Europe, North and Latin America, and Australia. Some of the illustrious new additions to the Tizen family include EKO and QBELL (Ayonz) in Australia and Europe, RCA (Kayve Groupo) in Mexico, RCA (Treasure Creek) in the United States and Canada, and Axdia in Germany. Anticipations are high for more brands to join the fold in the latter half of 2025 as Samsung continues to expand its strategic partnerships into untapped markets.
Building Partnerships with Global Brands
The expansion of Samsung’s Tizen OS Licensing Program has been met with enthusiasm from its partners. Jonathan Vera, Head of Marketing & Communications at Grupo Kayve, expressed his excitement about expanding the RCA TV portfolio across Mexico and Latin America through this partnership. He highlighted the comprehensive technical and marketing support provided by the Tizen team, which facilitates an agile market entry process.
Gerard Louis, Chief Operating Officer at Axdia, echoed similar sentiments, stressing that partnering with Samsung on Tizen OS allows them to deliver high-quality and competitive smart TV solutions to their global brand customers. Such endorsements from partners underscore the value and appeal of the Tizen OS platform in the global marketplace.
Core Features of Tizen OS-Powered Smart TVs
Samsung remains dedicated to the continuous innovation of its platform, introducing a range of smart features such as advanced content discovery, integration with Samsung TV Plus for free ad-supported television (FAST) channel services, cloud gaming capabilities via the Samsung Gaming Hub, and seamless multi-device connectivity through SmartThings. These advancements ensure that licensees benefit from both proven technology and a forward-looking platform that adapts to the ever-evolving expectations of consumers.
To further differentiate Tizen-powered TVs at retail, Samsung provides tailored marketing kits and digital content toolkits for each region. This enables partners to underscore key attributes such as premium content access, fast performance, and smart connectivity—all backed by Samsung’s robust global brand credibility.
As the Tizen OS Licensing Program continues to evolve to meet the needs of global partners, Samsung is broadening its regional coverage, introducing more affordable hardware solutions, and enhancing app availability worldwide. Additionally, partners have access to Samsung’s specialized research and development support, which empowers them to confidently introduce Tizen-powered smart TVs to the market.
Expanding the Ecosystem and Regional Reach
Samsung is steadfast in its commitment to growing its global partner network and enhancing the Tizen ecosystem. Jooyoung Kim, Vice President at Samsung Electronics, emphasized the performance, reliability, and innovation that Tizen OS is recognized for. He stated that this year, Samsung is focused on expanding its licensing program and creating diverse collaboration strategies for key partners. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, Samsung aims to deliver even greater value to consumers worldwide.
The extension of Tizen OS beyond Samsung’s own TV offerings is a clear indication of the company’s commitment to providing an open, robust, and premium smart TV experience for consumers across the globe. With these strategic moves, Samsung is poised to cement its position as a leader in the smart TV operating systems landscape.
The Future of Tizen OS in the Global Market
As Samsung continues to expand its Tizen OS Licensing Program, the company is actively working to ensure that its platform remains at the forefront of the smart TV industry. By forging strategic partnerships with leading brands and manufacturers, Samsung is laying the groundwork for a future where Tizen OS powers a wide array of smart TVs across the globe.
The integration of advanced technologies and features into the Tizen platform is a testament to Samsung’s commitment to innovation and excellence. With its focus on delivering a premium smart TV experience to consumers, Samsung is well-positioned to meet the growing demand for high-quality, feature-rich smart TVs in the global market.
Conclusion
In summary, the expansion of Samsung’s Tizen OS Licensing Program is a significant development in the smart TV landscape. By building strategic partnerships and enhancing the capabilities of its platform, Samsung is reinforcing its position as a leader in the smart TV operating systems market. As the company continues to innovate and expand its reach, consumers can look forward to an even more robust and feature-rich smart TV experience in the years to come.
For more information on Samsung’s Tizen OS and its latest developments, visit the official Samsung Newsroom at Samsung Newsroom.
For more Information, Refer to this article.
