Samsung Launches Onyx Cinema LED Screen in Europe, Partnering with Pixar for HDR Mastery
Samsung Electronics has officially launched its latest Onyx cinema LED screen in the European market, marking a significant milestone in cinematic technology. This announcement was made at CineEurope 2025, following its debut at CinemaCon 2025 in the United States earlier this year. The Onyx screen, known for its superior visual capabilities, is set to revolutionize the cinematic experience across Europe. This development is part of Samsung’s ongoing commitment to enhancing movie-watching experiences and expanding its influence within the cinema industry.
A New Era in Cinema Technology
The European launch of the Onyx cinema LED screen signifies Samsung’s dedication to bringing cutting-edge innovations to the global market. According to Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics, Europe holds a critical position in the realm of cinema innovation. By collaborating with prominent cinema chains like Pathé Cinémas and creative leaders such as Pixar Animation Studios, Samsung aims to deliver a spectacular and immersive viewing experience. This collaboration underscores Samsung’s mission to empower the cinema industry with state-of-the-art technology, enabling a new level of storytelling that captivates audiences worldwide.
Unmatched Visual Quality and Reliability
Samsung Onyx is celebrated as the world’s first DCI-certified cinema LED display. For those unfamiliar with DCI certification, it’s a standard set by a consortium of major film studios to ensure high-quality digital cinema systems. The Onyx screen supports frame rates of up to 120Hz at 4K resolution, offering exceptionally smooth and lifelike visuals. It achieves peak brightness levels of 300 nits, ensuring vibrant HDR content with true black levels and precise color reproduction. This makes the Onyx screen an ideal choice for theaters looking to provide an unparalleled visual experience.
The Onyx cinema LED screen is available in four standard sizes: 5, 10, 14, and 20 meters, with additional options for flexible scaling. This flexibility allows theaters to optimize their spaces and deliver large-format screenings without sacrificing image quality. Moreover, Samsung offers a groundbreaking 10-year warranty on these cinema LED screens. This extended warranty not only reduces the total cost of ownership but also guarantees a secure and future-proof investment for theater owners.
Enhancing HDR Content with Pixar Animation Studios
Samsung’s collaboration with Pixar Animation Studios plays a pivotal role in advancing HDR (High Dynamic Range) cinema content. HDR technology enhances the range of colors and brightness levels in visual media, resulting in richer and more lifelike images. Pixar, renowned for its groundbreaking animated films, continues to master its productions in HDR to provide viewers with extraordinary visual quality. Their latest film, “Elio,” will be showcased in 4K HDR format, compatible with the Onyx screens, starting from June 18.
As part of this initiative, Pixar plans to continue mastering its future films in DCI HDR format, ensuring audiences enjoy the highest possible quality in theaters equipped with Onyx technology. The partnership signifies a shared commitment to pushing the boundaries of cinematic storytelling and delivering next-level experiences to audiences globally.
Pixar’s Commitment to HDR Innovation
In its quest to perfect HDR filmmaking, Pixar intends to install the new Onyx display at its campus in Emeryville, California. This installation will serve as a crucial tool during production to evaluate HDR color and brightness, conduct quality tests, and host demonstration screenings for filmmakers. By providing a dedicated space for these activities, the Onyx screen will facilitate creative collaboration and innovation in HDR filmmaking. This will ensure that audiences can fully appreciate the visual splendor of Pixar’s high-quality HDR films in theaters equipped with Onyx technology.
Jessie Schroeder, Vice President of Post Production at Pixar Animation Studios, expressed enthusiasm about the collaboration, stating that Samsung’s Onyx screens enable Pixar artists to present their stories as they were envisioned—vivid, dynamic, and true to life. By mastering films in HDR with Onyx, Pixar continues to unlock new levels of visual storytelling, offering audiences the next generation of cinematic experiences.
CineEurope 2025: A Showcase of Innovation
Samsung invites attendees of CineEurope 2025 to experience the new Onyx screen firsthand at its exhibition booth. CineEurope, held from June 16–19 in Barcelona, is a premier event for the European cinema industry, bringing together theater operators, film studios, and industry leaders from across the region and beyond. This event presents an opportunity for Samsung to highlight its latest advancements in cinema display technology and demonstrate the transformative potential of the Onyx cinema LED screen.
Additional Information: Understanding HDR and Cinema LED Technology
For those new to the concepts, HDR (High Dynamic Range) is a technology that enhances the contrast between light and dark areas of an image, allowing for more realistic and vibrant visuals. This technology is particularly important in cinema, where the goal is to create an immersive experience that draws viewers into the story. Cinema LED screens, like Samsung’s Onyx, offer several advantages over traditional projection systems. They provide consistent brightness across the entire screen, superior color accuracy, and improved viewing angles, ensuring every seat in the house has an optimal view.
In summary, Samsung’s launch of the Onyx cinema LED screen in Europe represents a significant advancement in the cinematic experience. By partnering with industry leaders like Pixar, Samsung is setting new standards for visual storytelling and ensuring that audiences around the world enjoy an unparalleled viewing experience. This collaboration is a testament to the power of innovation in the arts and technology sectors, promising a bright future for cinema enthusiasts everywhere.
For more information, you can visit Samsung’s official page dedicated to their Onyx cinema LED technology.
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