Samsung showcased its innovative Art TVs at Art Basel Hong Kong 2026, where art enthusiasts from around the world gathered to experience a unique blend of technology and art. The event featured 240 galleries from 41 countries and territories, creating a vibrant atmosphere for art lovers.
At the Samsung booth, visitors were treated to a mesmerizing display of how the 2026 Samsung Art TVs bring artworks to life with stunning detail. The exhibition was designed to showcase the seamless integration of art into everyday life using cutting-edge technology.
The Samsung Art TV Lounge was a central attraction at the event, built around the theme “Crossing Time, Crossing Space,” which aimed to connect traditional Korean art with a modern interpretation of art in homes. The lounge featured a variety of Samsung Art TVs, including the Samsung OLED, The Frame Pro, and the 130-inch Micro RGB, which served as the centerpiece of the exhibition.
One of the highlights of the exhibition was the presentation of artworks from the late Samsung Chairman Lee Kun-Hee’s Collection, in collaboration with the National Museum of Korea. Additionally, works by artists such as Yoon-Hee and JongSuk Yoon were also featured, showcasing a mix of Asian and European styles in their creations.
Visitors had the opportunity to explore the Samsung Art Store’s 2026 Art Basel Hong Kong collection, which included 25 works from 20 artists represented by eight prestigious galleries. The curated selection offered a glimpse into the diverse and dynamic world of contemporary art.
Interactive experiences were a key part of the exhibition, with visitors engaging with artworks displayed on Samsung Art TVs across the fair. The Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade allowed guests to interact with art in a fun and engaging way, underscoring the idea that art can be a part of everyday life.
In addition to the exhibition, Samsung hosted an exclusive evening at Pier 1929, where guests were invited to explore their artistic preferences using Samsung Art TVs. The interactive program included a range of activities inspired by the artworks on display, fostering a personal connection with art.
Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display Business, highlighted Samsung’s commitment to bringing world-class art into everyday spaces through its partnership with Art Basel. The 2026 Samsung Art TV lineup aims to make art more accessible and enjoyable for everyone.
Through its partnership with Art Basel, Samsung is revolutionizing the way people experience and interact with art at home. The Samsung Art Store, which recently introduced the 2026 Art Basel: Hong Kong Collection, offers a digital platform where viewers can access a wide range of artworks from the fair, including highlights from the Art Basel Hong Kong event.
The Art Basel: Hong Kong Collection is available on Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED, and OLED, allowing users to enjoy museum-quality artwork from the comfort of their own homes. This innovative platform opens up new possibilities for art lovers to explore and appreciate art in a more personal and interactive way.
Overall, Samsung’s presence at Art Basel Hong Kong 2026 showcased the company’s commitment to blending art and technology to create immersive and engaging experiences for art enthusiasts worldwide. The event highlighted the transformative power of art in everyday life, and how Samsung’s Art TVs are leading the way in bringing art into homes in a meaningful and accessible way.
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