The television has traditionally served as the centerpiece of family entertainment, delivering news, movies, and shared experiences to homes worldwide. Samsung is now elevating this experience with its latest innovation, the Vision AI Companion. This new technology transforms your TV from a simple viewing device into a smart, interactive hub for the entire household. By incorporating advanced artificial intelligence, it allows users to engage in a conversational manner, ask questions, receive personalized recommendations, and manage various tasks—all through voice commands and natural dialogue.
Conversations That Bring Families Together
Unlike AI that is often designed for individual use, Samsung’s Vision AI Companion is specifically crafted for the communal television screen. This approach is intended to enhance family bonding by turning everyday TV watching into interactive and shared experiences. Imagine sitting down for a movie night and being able to ask questions about the film, discover interesting trivia about actors, or even plan a family dinner—all facilitated by the Vision AI Companion.
At the heart of this system is an enhanced version of Bixby, Samsung’s voice assistant. This upgraded Bixby allows for more natural conversations, better understanding of context, and tailored responses to user queries. Whether you’re curious about the latest sports scores, need travel recommendations, or want to learn more about a piece of art, the Vision AI Companion provides immediate answers, complete with visuals and related information. There’s no need to fumble through complex menus or switch devices; everything happens seamlessly on the TV screen as you continue watching your program.
For example, if you’re in the mood to cook and want to know, "What’s the best way to grill pork belly?", the Vision AI Companion will present a selection of relevant cooking videos. As the holiday season nears, your TV can become a source of inspiration for festive planning. Simply ask for Christmas movie recommendations, and it will offer a curated list of films along with related content. The system can even suggest games suitable for solo play or family fun, and answer practical questions like current weather conditions, helping you stay informed and prepared.
Conversational and Visual Intelligence
One of the standout features of the Vision AI Companion is its ability to provide intelligent, visualized responses to user requests. By pressing the dedicated AI button on the remote control, users can interact naturally with the TV. Powered by Generative AI, the system delivers a more conversational experience that understands context and follow-up questions. This results in fluid interactions that resemble real conversations, eliminating the need for specific commands, menus, or typing.
The Vision AI Companion enables you to continue enjoying your content while interacting with various services. Whether you are watching a live TV show, a movie, or streaming content, you can pause and engage with the AI to get additional information or perform tasks without leaving the program.
World’s First Multi-AI Agent TV Platform Supported in 10 Languages
Samsung’s Vision AI Companion is an open platform that integrates multiple AI agents and language models, including Microsoft Copilot and Perplexity AI. This multi-agent system allows the AI to provide visualized and intelligent responses tailored to user inquiries. By using the AI button on the remote, users can easily access apps and perform searches, receiving organized results such as personalized suggestions, travel planning, and even complex queries like company research or product reviews.
Additional features include:
- Live Translate: Offers real-time translation of on-screen dialogue and conversations, helping global families overcome language barriers.
- AI Gaming Mode: Enhances gaming experiences by optimizing picture and sound through AI-driven adjustments.
- Generative Wallpaper: Creates dynamic visual displays on the TV that can be customized to match user preferences and moods.
- AI Picture, AVA Pro, and AI Upscaling Pro: Automatically enhance picture and audio quality to ensure the best viewing and listening experience.
Supporting a broad range of languages, Samsung’s Vision AI Companion can converse in 10 different languages including Korean, English, Spanish, French, German, Italian, and Portuguese. This extensive language support makes advanced AI technology accessible to a wider audience.
The Vision AI Companion is featured across Samsung’s 2025 TV lineup, including models like Neo QLED, Micro RGB, OLED, QLED step-up TVs, Smart Monitors, and The Movingstyle series. Built on the One UI Tizen platform, it promises seven years of operating system updates to ensure security and introduce new features over time.
Enhancing Daily Life with Advanced Technology
Samsung’s Vision AI Companion exemplifies the company’s dedication to integrating cutting-edge technology into everyday life. By transforming the television into a central component of a connected home, it provides assistance, information, and adaptability tailored to evolving household needs.
For more information, visit Samsung’s official website.
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