Samsung Electronics has once again solidified its position as a leader in the audio-visual industry by being named the world’s top soundbar brand for the 12th consecutive year. This impressive achievement was confirmed by new research from Future Source, which revealed that Samsung claimed 21.5% of global soundbar revenue and 19.7% of unit volume in 2025.
This continued success in the soundbar market is a testament to Samsung’s commitment to innovation and delivering high-quality audio experiences to consumers. By leveraging advanced audio technology and seamless integration with Samsung TVs, the company has been able to create immersive sound solutions that cater to a wide range of living environments.
To further enhance its audio lineup for 2026, Samsung will be introducing new products that promise to deliver cinema-quality sound for an even more immersive entertainment experience. Among the upcoming releases are the HW-Q990H flagship soundbar, the successor to the popular HW-Q990F model, as well as the all-in-one soundbar HW-QS90H. Additionally, Samsung will be launching the Bouroullec-designed Music Studio 7 and Music Studio 5 Wi-Fi speakers, which combine style and functionality for music enthusiasts.
Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics, expressed the company’s pride in its soundbar brand and its commitment to providing premium sound experiences to households worldwide. He emphasized that being recognized as the top soundbar brand for 12 years in a row is a significant honor and a reflection of Samsung’s dedication to delivering exceptional home entertainment solutions.
In addition to its success in the soundbar market, Samsung has also maintained its leadership in the global TV industry for over two decades. This long-standing reputation for excellence in audio-visual technology further reinforces Samsung’s position as a key player in the home entertainment sector.
As consumers continue to demand high-quality audio solutions for their homes, Samsung remains at the forefront of innovation, offering cutting-edge products that combine superior sound quality with sleek design. With the upcoming releases in its 2026 audio lineup, Samsung is poised to continue delivering premium sound experiences that elevate the home entertainment experience for users around the world.
Overall, Samsung’s continued success in the audio-visual sector underscores the company’s commitment to pushing the boundaries of innovation and setting new standards for audio excellence. As the world’s top soundbar brand for the 12th consecutive year, Samsung has established itself as a trusted leader in the industry, delivering unparalleled audio solutions that enrich the lives of consumers globally.
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