Samsung Electronics has recently announced a groundbreaking partnership between Samsung Art Store and the San Francisco Museum of Modern Art (SFMOMA), which will allow art enthusiasts to bring museum-quality modern masterpieces into their homes through Samsung Art Store. This collaboration marks SFMOMA as the first West Coast museum to join Samsung Art Store, expanding the platform’s reach and offering a wide range of iconic artworks to a global audience.
The debut collection, launching today, features 34 artworks from SFMOMA’s renowned collection, including pieces by influential artists such as Diego Rivera, Henri Matisse, Wayne Thiebaud, Jackson Pollock, and Piet Mondrian. Users of Samsung Art Store can now display these celebrated works on select Samsung displays, transforming any room into a dynamic gallery space.
This partnership between Samsung Art Store and SFMOMA aims to make these iconic works more accessible than ever before, bringing modern masterpieces to art lovers around the world. The collaboration also introduces works by artists like Robert Rauschenberg and Wayne Thiebaud to the platform for the first time, enhancing the diversity and richness of the art collection available through Samsung Art Store.
Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics, expressed the company’s commitment to enriching the Samsung Art Store experience through partnerships and innovative visual display solutions. By collaborating with SFMOMA, Samsung aims to expand its offerings of 20th-century masterpieces and engage audiences in new and exciting ways.
Christopher Bedford, the Helen and Charles Schwab Director of SFMOMA, highlighted the significance of this partnership in connecting people with modern and contemporary art. By leveraging innovative technology, SFMOMA is able to reach audiences beyond San Francisco, creating new opportunities for art to enrich daily life worldwide.
Samsung Art TVs, including The Frame and The Frame Pro, are designed to display artwork with faithful color reproduction, exceptional detail, and a gallery-like presentation. Features like Pantone Validated ArtfulColor, Anti-Reflection with Matte Display, customizable bezels, and Slim Fit Wall Mount enhance the viewing experience, creating the illusion of an original work of art in any space.
The Frame Pro introduces an upgraded Neo QLED 4K display for brighter colors and sharper contrast, along with a Wireless One Connect Box for easy installation and a clutter-free setup. Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries and providing a unique art experience for users.
By collaborating with cultural institutions like SFMOMA, Samsung is democratizing access to art and supporting museums in sharing their collections with broader audiences. The SFMOMA collection adds to Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across different movements, styles, and periods.
The collection from SFMOMA is now available exclusively through Samsung Art Store on Samsung Art TVs, allowing users to enjoy museum-quality artworks in the comfort of their own homes. This partnership represents a significant step towards making art more accessible and engaging for audiences worldwide.
In conclusion, the collaboration between Samsung Art Store and SFMOMA brings together art and technology to create a unique and immersive art experience for users. By showcasing iconic artworks from SFMOMA’s collection on Samsung Art TVs, this partnership opens up new possibilities for art appreciation and engagement, bridging the gap between museums and audiences around the world.
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