Samsung Partners with Warner Bros. and DC Studios to Celebrate New Superman Film Release
Samsung Electronics has unveiled a global collaboration with Warner Bros. and DC Studios to honor the latest Superman movie through a variety of fan engagements, Superman-themed video content, and exclusive digital artworks available on the Samsung Art Store. This partnership aims to offer fans innovative ways to experience the iconic superhero’s cinematic debut, both digitally and in person.
Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, emphasized the company’s commitment to enhancing entertainment experiences. He noted, "Samsung is dedicated to creating richer and more meaningful entertainment experiences. By collaborating with leading creative studios and artists, we continue to help people engage more deeply with the stories and characters they love, whether in theaters or at home." This statement highlights Samsung’s efforts to provide immersive and interactive experiences for fans, bridging the gap between digital and physical realms.
The new Superman film, written, directed, and produced by James Gunn, marks the first installment in DC Studios’ revamped cinematic universe. Scheduled for worldwide theatrical release starting July 9, the film has generated significant anticipation among fans. To commemorate the occasion, Samsung is launching a global campaign with the tagline "It’s not just big. It’s super big." This campaign will highlight a range of Superman-themed content to excite audiences across digital platforms, retail locations, and public spaces.
In London, the campaign will manifest through a series of Daily Planet-themed newsstand kiosks. These kiosks will be strategically positioned in high-traffic areas such as The Shard and Kings Cross Station, providing fans with a unique opportunity to engage with the Superman universe. Fans will have the chance to pick up limited-edition Superman-themed items, receive exclusive gifts, and participate in a global social media challenge by sharing their event photos or videos. Exciting prizes, including a 98-inch Samsung TV, await participants in this interactive challenge.
The partnership’s reach extends across Asia, where major malls in countries like Malaysia, Vietnam, and Korea will host interactive activations. These locations will feature Superman-themed photo booths, immersive pop-up displays, and hands-on product experiences, allowing fans to explore the world of Superman in a tangible and engaging way.
Moreover, Samsung Art Store, a leading digital art platform available on Samsung Art TVs, will showcase a limited-time 10-piece Superman digital art collection from DC Comics. This collection will be accessible to users from July 1 through August 31, offering fans a unique opportunity to bring the hero’s legacy into their homes. The digital artworks will be available on The Frame, along with the 2025 QLED and Neo QLED models, providing fans with a fresh way to enjoy Superman-inspired art.
Samsung’s Super Big TV lineup, which includes 98-inch, 100-inch, and 115-inch class options across Neo QLED and Crystal UHD models, is designed to deliver a grander home entertainment experience. These expansive screens boast stunning picture quality and AI-powered enhancements, ensuring smoother images and deeper contrast. Samsung aims to elevate the cinematic experience, bringing the excitement of the silver screen into the living room.
About the Superman Film
The latest Superman film is a production by Troll Court Entertainment/The Safran Company and directed by James Gunn. It is set to be released in theaters and IMAX® on July 9, 2025, distributed by Warner Bros. Pictures. This film promises to introduce audiences to a new chapter in the Superman saga, with a contemporary take on the beloved superhero.
Additional Information
Samsung’s innovative collaborations with creative studios and artists demonstrate the company’s dedication to enhancing consumer experiences. By integrating technology with art and storytelling, Samsung continues to push the boundaries of what is possible in the entertainment industry. The partnership with Warner Bros. and DC Studios for the Superman film exemplifies how technology can enrich cultural experiences and engage audiences on a deeper level.
With the advent of digital platforms like the Samsung Art Store, art and entertainment are becoming more accessible to a global audience. The ability to showcase limited-edition digital artworks and provide immersive experiences underscores the potential of technology to transform how we interact with art and storytelling.
In conclusion, Samsung’s partnership with Warner Bros. and DC Studios for the Superman film release highlights the power of collaboration between technology and entertainment industries. By offering fans new ways to experience the iconic superhero’s story, Samsung is setting a new standard for immersive and interactive entertainment experiences. This partnership not only celebrates the legacy of Superman but also demonstrates the potential of technology to redefine how we engage with stories and characters we love.
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