Unveiling the iPhone Pocket: A Fusion of Fashion and Functionality
In an exciting collaboration that blends high fashion with cutting-edge technology, Apple and the renowned fashion house ISSEY MIYAKE have introduced a unique accessory that promises to redefine how we carry and interact with our iPhones. The iPhone Pocket, a beautifully crafted and wearable carrier, is all set to make its debut in select Apple Store locations and online on November 14, 2025.
The Concept Behind iPhone Pocket
At the heart of the iPhone Pocket is a revolutionary design inspired by the simple yet profound concept of "a piece of cloth." This innovative accessory boasts a 3D-knitted construction, which ensures it can snugly fit any iPhone model, along with other pocket-sized items. The design philosophy stems from ISSEY MIYAKE’s iconic pleated clothing, known for its blend of functionality and artistry.
The iPhone Pocket’s open ribbed structure not only encapsulates your iPhone but also expands to accommodate more of your daily essentials. The clever use of stretchable fabric allows users to discreetly peek at their iPhone displays while keeping their devices secure. This versatile accessory can be worn in multiple ways—whether handheld, attached to bags, or directly on the body—making it an adaptable addition to anyone’s wardrobe.
Design Philosophy and Color Options
The design director of MIYAKE DESIGN STUDIO, Yoshiyuki Miyamae, has emphasized the connection between the iPhone and its user in the creation of the iPhone Pocket. The accessory’s design mirrors Apple’s universal aesthetic appeal and versatile functionality, encouraging users to experience "the joy of wearing iPhone in your own way." The minimalist approach aligns with ISSEY MIYAKE’s dedication to leaving designs open to personal interpretation and creativity.
Molly Anderson, Apple’s Vice President of Industrial Design, highlighted the shared design ethos of Apple and ISSEY MIYAKE, which celebrates craftsmanship, simplicity, and delight. The iPhone Pocket’s color palette is thoughtfully curated to complement any iPhone model, allowing users to mix and match to create personalized styles. With an array of vibrant hues, the short strap design is available in eight colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap design offers a selection of sapphire, cinnamon, and black.
Craftsmanship and Availability
Crafted meticulously in Japan, the iPhone Pocket is a testament to the rigorous research and development process undertaken by ISSEY MIYAKE. This limited-edition accessory stands as a symbol of the seamless collaboration between the brand and the Apple Design Studio, which provided vital insights throughout the design and production phases.
Priced at $149.95 for the short strap variant and $229.95 for the long strap, the iPhone Pocket will be available to consumers starting November 14. It can be purchased at select Apple Store locations across major cities, including Hong Kong, Tokyo, Shanghai, Paris, Seoul, Singapore, Milan, London, New York City, and Taipei. Additionally, it will be available online through Apple’s official website.
The Legacy of ISSEY MIYAKE
ISSEY MIYAKE, founded in 1971 by the visionary designer of the same name, has long been celebrated for its innovative approach to fashion. The brand operates through an integrated process that encompasses creative conception, development, manufacturing, and retail operations. Guided by the philosophy of crafting original designs that enhance everyday life, ISSEY MIYAKE continues to push the boundaries of fashion with its forward-thinking creations.
Apple: A Pioneer in Personal Technology
Since the launch of the Macintosh in 1984, Apple has been at the forefront of technological innovation. The company’s diverse range of products, including the iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro, have transformed the way people interact with technology. Apple’s six software platforms—iOS, iPadOS, macOS, watchOS, visionOS, and tvOS—provide seamless experiences across all devices, empowering users with cutting-edge services like the App Store, Apple Music, Apple Pay, iCloud, and Apple TV.
Conclusion
The introduction of the iPhone Pocket marks a significant milestone in the convergence of fashion and technology. It stands as a testament to the creative synergy between Apple and ISSEY MIYAKE, offering users a stylish and functional way to carry their iPhones. As the world eagerly anticipates this innovative accessory, it underscores the potential for future collaborations that blend the best of both worlds.
For further information and to explore more about the iPhone Pocket, visit Apple’s official website at Apple’s Website.
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