Satellite Makers’ Unique Strategies to Compete with SpaceX

NewsSatellite Makers' Unique Strategies to Compete with SpaceX

European Satellite Manufacturers Advocate for Collaborative Efforts in the Face of SpaceX’s Dominance

In the ever-evolving landscape of space exploration and satellite manufacturing, European satellite manufacturers are calling for increased collaboration to remain competitive against vertically integrated giants like SpaceX. This call for unity was prominently voiced at the Satellite 2025 conference in Washington, where industry leaders discussed the pressing need to break down barriers and foster joint ventures to mitigate risks and enhance competitiveness.

Benoit Deper, the CEO and founder of Aerospacelab, emphasized the importance of collaboration in the industry. Deper stated, "We have to break some barriers and work more as a team by openly merging or forming joint ventures to share the risk. If we keep this siloed approach, we know where it goes. We did it with launches, and the launch ecosystem collapsed." He highlighted the past pitfalls of a fragmented approach in the satellite launch sector, which resulted in adverse outcomes, and warned against repeating the same mistakes in the current scenario.

The Challenge Posed by SpaceX

SpaceX, a formidable player in the space industry, has successfully established its dominance in the global launch market. The company offers frequent and cost-effective access to space through its rideshare flights, making it a formidable competitor. The fear among satellite manufacturers is that if they do not adapt and find ways to compete more effectively, they risk losing their market share to SpaceX, just as others did in the launch sector.

Hervé Derrey, CEO of Thales Alenia Space, offered insight into how the industry can tackle this challenge. He suggested that to remain relevant, companies should mimic the vertically integrated models of their competitors. "In the current environment, facing those vertically integrated players, the only way to proceed for the rest of the industry is to emulate vertically integrated organizations through co-engineering between the operator and the supplier to foster innovation and extract as much value as possible," Derrey stated. He pointed out that traditional vendor-supplier-customer relationships are not sufficient to achieve the necessary level of innovation and value extraction.

SpaceX’s Starshield: A Competitive Edge

One of SpaceX’s most significant achievements is the rapid production of communication satellites, which has enabled the company to expand its Starlink constellation. Currently, approximately 7,000 operational spacecraft orbit in low-Earth orbit as part of this network. The continuous production line allows SpaceX to offer government clients technologically advanced satellites with quick delivery and competitive pricing.

Among these offerings is the Starshield, a military adaptation of Starlink, featuring enhanced encryption and other security measures. The Defense Department has already purchased more than 100 of these satellites, highlighting SpaceX’s ability to cater to military needs. Benoit Deper acknowledged the challenge posed by SpaceX’s extreme vertical integration, which makes it difficult for individual companies to compete.

Moving Towards Consolidation and Enhanced Supply Chains

In response to these challenges, satellite manufacturers are taking steps toward consolidation. For instance, Airbus is in discussions with Thales Alenia Space and Leonardo about combining their satellite businesses. This move signifies a strategic effort to pool resources and expertise, aligning with the industry’s call for greater collaboration.

Furthermore, satellite manufacturers are focusing on their relationships with suppliers to minimize supply-chain bottlenecks. Debra Facktor, head of Space Systems for Airbus U.S. Space and Defense, emphasized the importance of strong supplier relationships. "Having good relationships with your suppliers is so important," Facktor remarked. "We’re relying on them to do what they do best and to invest in their technologies."

Manufacturers are also evaluating the capability of suppliers to scale production. MDA Space CEO Mike Greenley highlighted the criteria for selecting suppliers, stating, "Good quality, good price, and the ability to scale is now the new criteria when you’re picking suppliers." In some cases, companies are making additional investments in suppliers to ensure they can meet demand or deciding to internalize certain processes if scaling proves challenging externally.

A Broader Perspective: The Future of the Satellite Industry

As the satellite industry navigates these challenges, it is essential to consider the broader context and potential future developments. The call for collaboration and integration is not limited to Europe; it is a global trend that could shape the industry’s future. By forming strategic alliances and joint ventures, companies can leverage collective strengths and resources, reducing individual risks and enhancing overall competitiveness.

Moreover, the focus on supply-chain management and supplier relationships underscores the industry’s recognition of the need for resilience and adaptability. As demand for satellites and related technologies continues to grow, manufacturers must ensure they have robust supply chains capable of meeting future requirements.

While SpaceX’s vertical integration model has proven successful, it is not the only path to success. The satellite industry is characterized by innovation and diversity, and multiple approaches can coexist and thrive. By embracing collaboration, fostering innovation, and optimizing supply chains, satellite manufacturers can position themselves for success in this dynamic and rapidly evolving field.

Conclusion

The call for increased collaboration among European satellite manufacturers reflects the industry’s recognition of the need to adapt to changing dynamics and remain competitive in the face of formidable players like SpaceX. By breaking down barriers, forming joint ventures, and optimizing supply chains, satellite manufacturers can enhance their competitiveness and ensure a sustainable future for the industry.

As the industry continues to evolve, it is crucial to remain open to new ideas, approaches, and partnerships. By doing so, satellite manufacturers can navigate the challenges and opportunities of the future, ensuring their continued relevance and success in the global space industry.

For more Information, Refer to this article.

Neil S
Neil S
Neil is a highly qualified Technical Writer with an M.Sc(IT) degree and an impressive range of IT and Support certifications including MCSE, CCNA, ACA(Adobe Certified Associates), and PG Dip (IT). With over 10 years of hands-on experience as an IT support engineer across Windows, Mac, iOS, and Linux Server platforms, Neil possesses the expertise to create comprehensive and user-friendly documentation that simplifies complex technical concepts for a wide audience.
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