In an exciting development for both the technology and film industries, Samsung Electronics has announced its sponsorship of the Asian World Film Festival (AWFF) in 2025. This partnership positions Samsung as the official display technology sponsor for the festival, which will take place from November 11 to November 20, 2025, in Culver City, California. This event is notable for its role in showcasing cinematic achievements from over 30 countries across Asia, effectively serving as a cultural bridge between the Eastern and Western hemispheres.
The Asian World Film Festival, now in its 11th iteration, is renowned for its ability to bring together celebrated filmmakers and critically acclaimed films. By aligning with the AWFF, Samsung is not only underscoring its dedication to cinematic innovation but also highlighting its commitment to empowering creators through advanced technology. This partnership aims to enhance visual storytelling, leveraging Samsung’s cutting-edge display solutions.
### Elevating the Cinema Experience with Samsung Onyx
One of the most significant aspects of Samsung’s involvement in the festival is the introduction of its Onyx Cinema LED screens. These screens will be a central feature at the Culver Theater, the festival’s official venue. The Onyx Cinema LED technology will be utilized to present key moments of the festival, including the opening and closing films as well as the awards ceremony. This integration of Samsung’s advanced display technology promises to transform the way audiences experience films, providing a level of precision and realism that mirrors the director’s original vision.
Samsung’s Onyx screen stands out as the world’s first DCI-certified cinema LED display. DCI, or Digital Cinema Initiatives, is a set of standards that ensures the quality and consistency of digital cinema projection. Traditional projection-based systems are being replaced by this advanced LED technology, which offers vibrant colors, true black levels, and exceptional brightness. This results in an immersive high dynamic range (HDR) viewing experience that maintains the filmmaker’s creative intent, ensuring that every detail is presented as it was meant to be seen.
Georges N. Chamchoum, the Executive Director of the AWFF, expressed enthusiasm about the collaboration, stating, “The Asian World Film Festival is dedicated to showcasing the highest standards of cinematic excellence.” He added that partnering with Samsung allows the festival to deliver a next-generation viewing experience that enhances the artistry and visual storytelling of each film showcased.
The Culver Theater will feature four Samsung Onyx Cinema LED auditoriums along with one Samsung The Wall 8K LED auditorium, establishing it as one of the most technologically advanced LED multiplexes globally.
### Leading Industry Dialogue on the Future of Cinema
Samsung’s commitment to cinematic innovation extends beyond technological advancements. On November 15, 2025, Samsung will host a panel discussion titled “Redefining the Cinema Experience with Samsung Onyx” at the Culver Theater in collaboration with the AWFF. The session will bring together leading filmmakers, cinematographers, and industry experts to discuss how LED display technology, such as Samsung Onyx, is reshaping the creative and technical boundaries of filmmaking.
The discussions will delve into how improvements in color accuracy, contrast, and dynamic range are empowering directors and cinematographers. These advancements allow creative professionals to bring their stories to life in new and immersive ways, enhancing the cinematic experience for audiences worldwide.
### A Shared Commitment to Innovation and Artistry
Samsung’s dedication to revolutionizing the cinema industry is evident not only through its partnership with the AWFF but also through its innovative product offerings. Earlier in 2025, Samsung introduced the latest iteration of its Onyx (ICD model) at CinemaCon in Las Vegas. This updated version of the DCI-certified LED cinema display combines remarkable HDR performance with a peak brightness of 300 nits and supports frame rates up to 120Hz in 4K resolution.
The Onyx display’s precise DCI-P3 color accuracy ensures ultra-smooth motion and lifelike visuals in every frame. Its scalable design allows theaters to maximize screen size without compromising image quality, with options available in 5-, 10-, and 14-meter sizes. An industry-first 10-year warranty further ensures reliability and long-term value for theater operators.
These innovations highlight Samsung’s role in redefining the cinematic experience, offering filmmakers, exhibitors, and audiences the opportunity to experience emotion, color, and detail exactly as envisioned. Samsung’s advancements are helping to shape the future of cinema, fostering an environment where technical excellence meets artistic expression.
In conclusion, Samsung’s partnership with the Asian World Film Festival marks a significant milestone in the intersection of technology and cinema. By providing advanced display technology and engaging in dialogue about the future of filmmaking, Samsung is playing a pivotal role in shaping the cinematic landscape. The company’s commitment to innovation and artistry is evident in its efforts to enhance the way stories are told and experienced on the big screen.
For more details on this partnership and the technological advancements it brings to the cinema industry, interested readers can refer to the official announcement on Samsung’s website.
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