Samsung Electronics Celebrates Two Decades as the World’s Leading TV Brand
Samsung Electronics has proudly announced its 20th consecutive year as the world’s top TV brand. This remarkable achievement underscores two decades of leadership and innovation in the television industry, setting benchmarks that competitors strive to match.
A report from the market research firm Omdia highlights Samsung’s dominance in the global TV market, where it held a substantial 29.1% market share in 2025. This impressive figure showcases Samsung’s commitment to excellence in premium, ultra-large, and next-generation display technologies.
Samsung has maintained a stronghold in the premium segment of the market, particularly with televisions priced over $2,500, where it commands 54.3% of the market. In the segment priced above $1,500, Samsung holds a 52.2% market share. These figures are driven by Samsung’s innovative Neo QLED, OLED, and lifestyle TVs, which have continually set the standard for quality and performance.
"When consumers choose a TV, they’re selecting a brand they can trust for years to come," stated SW Yong, President and Head of Samsung Electronics’ Visual Display Business. "Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation."
20 Years of Groundbreaking Innovation
Since Samsung first claimed the No.1 position in 2006 with its design-focused Bordeaux TV, it has consistently pushed the boundaries of what televisions can offer:
- 2009: Samsung accelerated the global transition to LED TVs, which set new standards for slimmer, more energy-efficient displays. LED technology is significant for its use of light-emitting diodes, which are more efficient than traditional lighting methods, reducing energy consumption and allowing for thinner TV designs.
- 2011: The introduction of Smart TVs transformed televisions into interactive entertainment platforms. These TVs connected to the internet, allowing users to stream content, browse the web, and use apps, thus expanding their functionality beyond traditional viewing.
- 2015: The Serif TV reimagined how TVs fit into living spaces. With its unique design, it became a statement piece in homes, blending technology with interior design.
- 2017: The launch of The Frame TV pioneered the Art TV category, allowing users to display digital art when the TV was not in use, thus turning a blank screen into a customizable art canvas.
- 2017: Samsung set new industry benchmarks with QLED TVs powered by quantum dot technology. Quantum dots enhance the color and brightness of the display, providing superior picture quality.
- 2018: With 8K TVs, Samsung offered over 33 million pixels, delivering four times the resolution of 4K TVs. This high resolution provided incredibly sharp and detailed images, enhancing the viewing experience.
- 2020: Samsung introduced MICRO LED technology, advancing self-emissive displays. These screens offer higher brightness, better contrast, and improved color accuracy in ultra-large formats, setting new standards for premium displays.
Through continuous advancements, Samsung has played a pivotal role in establishing today’s premium TV standards, focusing on picture quality, smart functionality, and display innovation.
Strengthening Leadership in Premium and Next-Generation TVs
Samsung is continuing to build on its legacy of innovation by expanding its premium TV portfolio. The company is advancing its next-generation display technologies with expanded Micro RGB models, which offer enhanced color and brightness. This expansion reinforces Samsung’s leadership in high-performance screens.
Samsung is also enhancing its OLED and Neo QLED lineups. These TVs deliver exceptional picture quality, offer ultra-large screen options, and provide differentiated display performance, making them a top choice for consumers seeking premium viewing experiences.
Moreover, Samsung is broadening its Mini LED offerings. This technology improves brightness, contrast, and precision control, and is being made available across a wider range of screen sizes and price tiers, ensuring advanced display performance for more consumers.
In addition to hardware innovations, Samsung is investing in AI-powered TVs. These televisions incorporate advanced processors and intelligent features that optimize picture and sound in real-time, as well as personalize content recommendations for users.
Samsung’s consistent leadership over the past two decades has established it as one of the most recognized and trusted TV brands worldwide. The company’s commitment to innovation and quality is evident across multiple price tiers, screen sizes, and display technologies.
A Legacy of Excellence
Samsung’s journey to becoming the world’s leading TV brand is a testament to its dedication to innovation and quality. By continuously pushing the boundaries of technology and design, Samsung has set a high bar in the industry, making it a trusted choice for consumers across the globe.
As technology continues to evolve, Samsung remains at the forefront, driving the market forward with pioneering advancements. The company’s focus on delivering superior viewing experiences ensures that it will continue to lead the industry for years to come.
For more information on Samsung’s innovations and market leadership, you can visit the original news article on their official website.
This report highlights Samsung’s unwavering commitment to excellence and innovation, reinforcing its position as a leader in the television industry.
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