Samsung Launches ABB 2026 Collection at Art Basel
Samsung Electronics has unveiled the ABB 2026 Collection, a digital exhibition featuring 24 works by Swiss and Switzerland-based artists, exclusively available on the Samsung Art Store. This collection coincides with Art Basel in Basel, taking place from June 18-21, 2026, in Switzerland. The initiative aims to enhance the accessibility of contemporary art through Samsung’s innovative display technology.
A Closer Look at the ABB 2026 Collection
The ABB 2026 Collection showcases a diverse range of artistic expressions from eight prominent galleries, including Mai 36, von Bartha, Skopia, and Blue Velvet. These galleries represent both established artists and emerging talents within the Swiss art scene. The collection serves as a regional reflection of the broader Art Basel event.
Among the featured artists are:
- Thomas Huber: His piece “16.7.2024” merges image and text to explore philosophical concepts within visual art.
- Tobias Kaspar: In “The Japan Collection,” Kaspar investigates themes of value and desire through an interdisciplinary approach that fuses art with fashion.
- Athene Galiciadis: “Stillleben (Reflection on longings and belongings)” employs a complex visual language that intertwines geometric shapes with organic forms, drawing on craft, design, science, and spirituality.
Maike Cruse, Director of Art Basel in Basel, emphasized the importance of this collaboration with Samsung. She stated that it reflects the richness and diversity of Swiss art while connecting local scenes to a global audience.
Bringing Samsung Art Store to Life at Art Basel
This year’s Art Basel event offers visitors an immersive experience through Samsung’s installation that illustrates how art can transcend traditional gallery spaces. The exhibit features an Art Wall composed of displays from Samsung’s latest lineup, including Micro RGB and OLED technologies. This setup allows attendees to interact with selected artworks based on their visual preferences while previewing pieces from the ABB 2026 Collection.
A highlight of the installation is a collaboration with visual artist Daniel Arsham, who serves as Samsung’s new Art TV ambassador. Arsham has designed a custom bezel for The Frame Pro that transforms the television into a sculptural object inspired by topographical mapping data. This innovative design complements on-screen artwork that reflects erosion patterns and crystalline forms, emphasizing Arsham’s exploration of time and materiality.
Samsung Art Store: Curated Art for Everyday Spaces
The Samsung Art Store features over 5,000 artworks in stunning 4K resolution from more than 800 artists and over 80 partners. This subscription service is accessible across Samsung’s expanded 2026 Art TV lineup, including The Frame and Neo QLED models. Users can seamlessly integrate curated art pieces into their living spaces through screens designed to blend naturally with any interior decor.
As a leader in the global TV market for two decades, Samsung continues to push boundaries in display technology. The clarity and color accuracy offered by its displays enhance viewers’ experiences with art. Through platforms like the Samsung Art Store, users can explore collections like ABB 2026 while enriching their everyday environments with curated artistic expressions.
What This Means
The launch of the ABB 2026 Collection represents a significant step in making contemporary art more accessible to a broader audience through digital platforms. By integrating high-quality art into everyday life via advanced display technology, Samsung not only enhances its brand presence but also fosters a deeper appreciation for art among consumers. This initiative underscores the growing intersection between technology and culture, paving the way for future collaborations that bridge these two worlds.
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