Introducing ‘Buy with AWS’: A New Way to Discover and Purchase Solutions
Amazon Web Services (AWS) has launched an innovative feature called ‘Buy with AWS,’ which offers customers a streamlined method to discover and purchase solutions available in the AWS Marketplace directly from AWS Partner websites. This new feature provides a seamless procurement process for products outside the traditional AWS ecosystem, enabling users to find, try, and buy solutions using their existing AWS accounts.
The AWS Marketplace is a curated digital store that allows businesses to explore, purchase, deploy, and manage cloud solutions from various partners. ‘Buy with AWS’ is an extension of this service, further simplifying the process of discovering and procuring the right solutions when and where you need them. Now, in addition to AWS Marketplace and integrated AWS service consoles, users can conveniently find and purchase solutions directly through partner websites.
Accelerate Cloud Solution Discovery and Evaluation
With ‘Buy with AWS,’ discovering partner solutions available for purchase is more accessible than ever. When browsing partner sites, look for products labeled "Available in AWS Marketplace" to quickly access free trials, demo requests, and custom pricing inquiries.
For instance, if you are interested in evaluating a cloud security solution like Wiz, you can explore their website and find a page that indicates integration with AWS. By selecting the "Try with AWS" option, you can sign in to your AWS account and access a co-branded page to sign up for a free trial.
The experience may vary depending on the partner website you are exploring. Wiz serves as an example of how independent software vendors (ISVs) implement ‘Buy with AWS.’ In contrast, channel partners or resellers may operate their storefronts, showcasing AWS Marketplace product listings.
For example, when visiting the Bytes storefront, you can filter and search through curated AWS Marketplace products and request a private offer from AWS for specific solutions like Fortinet.
Streamline Product Procurement on AWS Partner Sites
Using ‘Buy with AWS,’ customers can enjoy a seamless product procurement experience on partner sites. Whether accessing free trials or requesting private offers, the feature simplifies the process by eliminating the need for multiple vendor procurement processes or sales representative interactions.
Consider a scenario where you want to try Databricks for an application you’re developing. By signing up for a trial on Databricks’ website, you can choose the "Upgrade" option and see that Databricks is available in AWS Marketplace. The ‘Buy with AWS’ feature allows you to complete the purchase, sign in to your AWS account, and continue setting up your Databricks account without the usual procurement hurdles.
Access Centralized Billing and Benefits Through AWS Marketplace
Purchases made using ‘Buy with AWS’ are transacted through and managed in AWS Marketplace. This integration offers post-purchase benefits, including consolidated AWS billing, centralized subscription management, and access to cost optimization tools.
For example, the AWS Billing and Cost Management console allows you to manage all your AWS purchases from a single dashboard. With valid AWS Identity and Access Management (IAM) permissions, you can efficiently manage subscriptions and make purchases through AWS Marketplace.
AWS Marketplace also assists in maintaining governance over spending, offering tools to manage purchasing authority and subscription access, providing pricing flexibility, cost transparency, and comprehensive cost management capabilities.
Buy with AWS for Partners
‘Buy with AWS’ enables partners who sell or resell products in AWS Marketplace to create new discovery and buying experiences for customers on their websites. By incorporating call-to-action (CTA) buttons like "Buy with AWS," "Try free with AWS," "Request private offer," and "Request demo," partners can accelerate product evaluation and streamline the purchase journey for customers.
By integrating AWS Marketplace APIs, partners can display product catalogs, allow sorting and filtering, and facilitate private offers. Partners implementing ‘Buy with AWS’ can access creative and messaging resources from AWS Marketplace for guidance on building their web experiences. Additionally, they can access metrics to gain insights into engagement and conversion performance.
The AWS Marketplace Management Portal provides an onboarding guide detailing how partners can get started with ‘Buy with AWS.’
Learn More
To explore the ‘Buy with AWS’ feature and discover partner sites offering this service, visit the Buy with AWS page on the AWS website. For those interested in selling or reselling products using ‘Buy with AWS,’ further information is available through AWS resources.
For more Information, Refer to this article.
