Samsung Launches ABB 2026 Collection at Art Basel
Samsung Electronics has unveiled the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on the Samsung Art Store. This collection features 24 works by Swiss and Switzerland-based artists from eight distinguished galleries participating in Art Basel, which will take place from June 18-21, 2026, in Switzerland. The initiative aims to enhance the accessibility of contemporary art through Samsung’s innovative display technology.
Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics, emphasized the significance of Basel in the art world. He stated that this collection reflects the creative diversity that makes the fair meaningful. Through its partnership with Art Basel, Samsung aims to transform screens into personal spaces for art appreciation.
A Closer Look at the ABB 2026 Collection
The ABB 2026 Collection showcases a broad spectrum of artistic voices from Switzerland, featuring both established and emerging talents. Participating galleries include Mai 36, von Bartha, Skopia, and Blue Velvet from Switzerland, alongside Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre, and Felix Gaudlitz.
Three Swiss-born artists are highlighted in this collection:
- Thomas Huber’s “16.7.2024”: This piece exemplifies Huber’s unique painting style where image and text converge to explore visual and philosophical dimensions.
- Tobias Kaspar’s “The Japan Collection”: This work investigates concepts of value and desire through a multidisciplinary approach that intertwines art with fashion.
- Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)”: Galiciadis presents a complex visual language that merges geometric and organic forms with references to craft and spirituality.
Maike Cruse, Director of Art Basel in Basel, remarked on how the collection encapsulates the richness and diversity of the Swiss art scene while connecting local artists with a global audience.
Bringing Samsung Art Store to Life at Art Basel
This year’s Art Basel will feature an immersive installation designed to showcase how art can transcend traditional gallery spaces. Attendees will encounter a gallery-style Art Wall composed of displays from Samsung’s latest 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro, and The Frame. This installation will allow visitors to preview selected works from the ABB 2026 Collection based on their visual preferences.
Additionally, Samsung is collaborating with renowned visual artist Daniel Arsham as its new Art TV ambassador. Arsham has designed a custom bezel for The Frame Pro that transforms the TV frame into a sculptural element featuring a three-dimensional pattern inspired by topographical mapping data. This design complements on-screen artwork inspired by natural erosion patterns and crystalline forms, reflecting Arsham’s exploration of time and materiality.
Samsung Art Store: Curated Art for Everyday Spaces
The Samsung Art Store offers over 5,000 artworks in stunning 4K resolution from more than 800 artists across various genres. Available through Samsung’s expanded line of 2026 Art TVs—including The Frame, The Frame Pro, Micro RGB, Neo QLED, and OLED—the platform allows users to access museum-quality pieces that seamlessly integrate into home interiors.
As a leader in the global TV market for two decades running, Samsung continues to innovate display technology that enhances clarity and color accuracy for art presentation. Through the Samsung Art Store, users can explore an extensive range of artworks including those featured in the ABB 2026 Collection while enriching their living spaces with curated pieces.
What This Means
The launch of the ABB 2026 Collection signifies a pivotal moment for both Samsung and contemporary art enthusiasts. By leveraging advanced display technology to make art more accessible within everyday environments, Samsung is redefining how individuals interact with artistic expressions. This initiative not only supports local artists but also fosters a deeper appreciation for art among broader audiences worldwide. As digital platforms continue to evolve within the art sector, collaborations like these underscore the potential for innovative partnerships between technology companies and cultural institutions.
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