Apple Music launches Kendrick Lamar’s Super Bowl LIX Halftime journey

NewsApple Music launches Kendrick Lamar's Super Bowl LIX Halftime journey

Apple Music Celebrates Kendrick Lamar’s ‘Road to Halftime’ for Super Bowl LIX

Apple Music has recently announced an exciting initiative that shines a spotlight on the acclaimed artist Kendrick Lamar, as he embarks on the journey to headline the Super Bowl LIX Halftime Show. This celebration, named "Road to Halftime," not only acknowledges Kendrick Lamar’s significant impact on hip-hop and culture but also builds anticipation for his upcoming performance at one of the world’s most-watched events, the Super Bowl Halftime Show.

In 2024, Kendrick Lamar solidified his position as one of the top 10 artists globally. His latest album, "GNX," achieved remarkable success, reaching the number one spot in 129 countries shortly after its release. Furthermore, his hit song "Not Like Us" became the most-streamed track on Apple Music worldwide. Throughout his illustrious career, Kendrick has consistently topped Apple Music’s album charts in over 160 countries, an impressive feat that underscores his broad appeal and influence.

Rachel Newman, Apple Music’s global head of content and editorial, remarked, "Kendrick Lamar has not just met the cultural moment; he has defined it. He embodies authenticity and artistry, and we are thrilled to have him headline the third Apple Music Super Bowl Halftime Show. It’s sure to be a moment that will be talked about for years to come."

In preparation for this highly anticipated event, fans have access to an array of music and exclusive content. This includes a first-look trailer shared by Kendrick Lamar, as well as curated playlists featuring contributions from New Orleans musicians, NFL players, and teams. Additionally, listeners can enjoy over 100 hours of dedicated programming on Apple Music Radio. All of this leads up to the much-awaited Apple Music Super Bowl LIX Halftime Show on Sunday, February 9, at Caesars Superdome in New Orleans.

To explore all the content, fans are encouraged to visit Kendrick’s Road to Halftime on Apple Music.

The Halftime Show Press Conference

On February 6, at 10 a.m. CT, Apple Music Radio will host a press conference featuring Kendrick Lamar. This event will be hosted by Ebro Darden and Nadeska Alexis, who will engage Kendrick in an official interview. Fans can watch the interview live or on-demand on Apple Music’s platforms, including Apple Podcasts, YouTube, Facebook, and X, as well as on the NFL Network.

Prior to the interview, a pre-show on Apple Music Radio will start at 9:30 a.m. CT. Hosted by Zane Lowe and Eddie Francis, alongside Ebro and Nadeska, the pre-show will highlight Apple Music’s biggest moments from the past year and feature special guests reflecting on iconic halftime performances.

100 Hours of Programming on Apple Music Radio

Apple Music Radio is set to deliver an extensive lineup of exclusive programming in the four days leading up to the Super Bowl. Broadcasting live from New Orleans and Los Angeles, hosts like Zane, Ebro, Nadeska, and Eddie will spotlight the vibrant music culture of these cities while interacting with artists, athletes, and various notable personalities.

Part of this programming includes "Kendrick Lamar: Hip-Hop’s MVP," a show hosted by Ebro Darden, which will guide listeners through Kendrick’s career and catalog, showcasing his significant milestones and discography.

Additionally, on the Saturday before the Super Bowl, Apple Music will bring the New Orleans club scene to its audience with special mixes from renowned NOLA DJs, including Legatron Prime, DJ Poppa, Mannie Fresh, and KLC the Drum Major. Mustard will also curate a special Kendrick Lamar Megamix.

Listeners can tune in to these exciting broadcasts at apple.co/_Radio.

The Story of Kendrick Lamar in 20 Songs

For those eager to delve deeper into Kendrick Lamar’s musical journey, Apple Music and Apple News have collaborated to present "The Story of Kendrick Lamar in 20 Songs." This collection offers an insightful look into Kendrick’s innovative approach to hip-hop, highlighting his ability to continuously redefine the genre’s conventions.

Bonus Content from Shazam

Fans who use the Shazam app to identify Kendrick Lamar songs throughout the week leading up to the Super Bowl will gain access to bonus content on the Apple Music Super Bowl Halftime Show event page. This includes a custom Apple Watch face and iPhone wallpaper, along with the ability to save the concert for timely reminders about the Set List playlist and photos from the show.

Apple Music’s Special Offer

In celebration of this grand event, Apple Music is offering a special promotion for new and eligible subscribers. For a limited time, they can enjoy six months of Apple Music for just $2.99, allowing more people to experience the vast array of content and exclusive features available on the platform.

Exploring New Orleans with Apple Services

As fans gear up for the Super Bowl, Apple is providing additional resources to enhance their experience in New Orleans. Apple Maps has introduced new features, such as a Detailed City Experience and 3D landmarks, to help visitors explore the city’s iconic locations with greater ease and detail. This includes famous spots like Cafe Du Monde, Steamboat NATCHEZ, and Caesars Superdome.

Moreover, Apple Maps has added a new guide curated by Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. This guide offers insights into her favorite food, music, and cultural spots in her hometown of New Orleans.

Stay Updated with Apple News

Starting today, Apple News has launched a dedicated hub for Super Bowl LIX coverage. This hub will provide comprehensive coverage of the event, from media day to kickoff, featuring content from prominent local and national sports publishers. Fans can also sign up for personalized news notifications to stay informed about the top football stories of the week.

During the Super Bowl, the Apple News app will showcase the latest game highlights, along with the most talked-about commercials and halftime show moments. Additionally, the free Apple Sports app for iPhone allows fans to follow the game in real-time with features like Live Activities and in-depth play-by-play information.

A Special Fitness+ Artist Spotlight

For fitness enthusiasts, Apple Fitness+ is offering an Artist Spotlight series that celebrates Kendrick Lamar’s music. This series includes workouts such as cycling, HIIT, strength, yoga, pilates, and kickboxing, all set to Kendrick’s music, providing a dynamic and engaging fitness experience.

Supporting Education and Creativity in New Orleans

Apple has a long-standing commitment to supporting education and creativity in New Orleans. This includes partnerships with organizations like the Ellis Marsalis Center for Music (EMCM) to expand access to music and technology education for youth. Additionally, Apple collaborates with Arts New Orleans to provide opportunities for aspiring artists and supports Delgado Community College students in producing podcasts about local culture and history.

On February 8, the Super Bowl Host Committee Parade will feature an Apple Music-sponsored float, designed by Young Artist Movement (YAM) artists on iPad. The float will highlight performances by the EMCM youth jazz ensemble, showcasing the vibrant creativity of New Orleans.

About Apple

Apple has been at the forefront of personal technology innovation since the introduction of the Macintosh in 1984. Today, Apple continues to lead with its range of groundbreaking products, including iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s software platforms, such as iOS, iPadOS, macOS, watchOS, visionOS, and tvOS, provide seamless user experiences across devices, complemented by services like the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+.

With a workforce of over 150,000 employees, Apple is dedicated to creating the best products in the world and making positive contributions to society and the environment.

For more details, visit Apple’s official newsroom.

For more Information, Refer to this article.

Neil S
Neil S
Neil is a highly qualified Technical Writer with an M.Sc(IT) degree and an impressive range of IT and Support certifications including MCSE, CCNA, ACA(Adobe Certified Associates), and PG Dip (IT). With over 10 years of hands-on experience as an IT support engineer across Windows, Mac, iOS, and Linux Server platforms, Neil possesses the expertise to create comprehensive and user-friendly documentation that simplifies complex technical concepts for a wide audience.
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