From June 19 to 22, 2025, Samsung Electronics is set to join forces with internationally acclaimed artists to highlight global diversity, artistic innovation, and the transformative power of display technology at Art Basel in Basel 2025. As the world’s largest art fair, this prestigious event is held in Basel, Switzerland, bringing together a vibrant tapestry of contemporary art from around the globe.
Samsung’s Role as Official Display Partner
Throughout the event, Samsung Electronics will serve as the official display partner, offering attendees exclusive access to a curated selection of artwork through the Samsung Art Store. This partnership not only underscores Samsung’s commitment to blending art with technology but also allows visitors to experience these masterpieces on-site at Art Basel in Basel 2025.
With participation from roughly 280 galleries representing 42 countries, Art Basel in Basel 2025 provides a comprehensive perspective on the latest movements shaping contemporary art. Samsung’s involvement is pivotal as it presents a novel digital art experience, merging art and technology through its high-end screens, including The Frame, Micro LED, and Neo QLED 8K.
Immersive Digital Art Experience: ‘ArtCube’ Draws Visitors Into the World of Art
In a bid to further enhance the visitor experience, Samsung Electronics has unveiled the ‘ArtCube’ at Art Basel in Basel 2025. This dedicated lounge offers a unique digital art experience on Samsung devices and is designed under the theme "Borderless, Dive Into the Art," providing an immersive journey for all who explore it.
At the entrance, visitors are welcomed by a large LED display that reinterprets the Art Basel in Basel Collection from Samsung Art Store into digital artworks. Inside the ArtCube, a full lineup of Samsung Art TVs, including The Frame, Micro LED, and Neo QLED 8K, adorns the walls, creating an engaging environment that makes visitors feel as though they have stepped directly into the art itself.
Interactive Experience Zone: A Fusion of Art and Technology
An interactive experience zone, powered by the Samsung Art Store, is also featured within the ArtCube. Here, visitors can choose an artist featured in the exhibition, take a photo, and create a personalized selfie in the chosen artist’s style using generative AI. This innovative feature provides a distinctive and engaging experience that combines personal creativity with cutting-edge technology.
Bringing Art Into Everyday Life Through the Samsung Art Store
Earlier in the week, Samsung Electronics has launched a new collection featuring 38 highlighted pieces from Art Basel in Basel 2025, now available on the Samsung Art Store. This development means that Samsung Art Store subscribers worldwide can enjoy a diverse array of Art Basel artworks from the comfort of their homes, eliminating the need to travel to Basel, Switzerland.
As the official display partner of Art Basel for 2025, Samsung Electronics will continue its involvement in annual exhibitions held in Basel, Hong Kong, Paris, and Miami. Through the Samsung Art Store, the company aspires to make art more accessible and seamlessly integrated into everyday life.
Samsung Art Store: An Expansive Collection of Digital Art
The Samsung Art Store is a subscription-based art service available on Samsung’s The Frame and QLED TVs. Now accessible in 117 countries, the store houses more than 3,500 artworks in stunning 4K resolution, thanks to collaborations with over 70 leading partners.
Artistic Highlights at ArtCube
ArtCube showcases an array of vibrant and dreamlike works by artists such as Basim Magdy, Lee Kun-yong, Marc Dennis, and Saya Woolfalk. These pieces come alive through digital projections and interactive elements, offering visitors a unique opportunity to explore art in a new dimension.
Visitors can capture images of these artworks, each transformed through Samsung’s advanced display technology. The experience zone particularly emphasizes the Samsung Art Store, allowing attendees to generate immersive, AI-powered photos with animated elements from featured artworks.
Conclusion
Samsung’s collaboration with Art Basel in Basel 2025 represents a significant step forward in the integration of art and technology. By leveraging its innovative display solutions, Samsung is not only enhancing the art-viewing experience but also making it more accessible to a global audience. This commitment to artistic innovation and diversity is set to leave a lasting impact on the world of contemporary art.
For further exploration of the artworks and experiences available at Art Basel in Basel 2025, be sure to visit the Samsung Art Store online.
Note: All artworks in the Samsung Art Store are available with a membership subscription. Artwork availability is subject to change without prior notice and may vary by region.
