RM Returns to the Spotlight as Samsung Art TV Ambassador, Championing the Global Art Scene
In a significant announcement that bridges the world of global pop culture and visual arts, Samsung Electronics has appointed RM, a member of the globally acclaimed South Korean group BTS, as the official ambassador for Samsung Art TVs. This appointment marks one of RM’s first public engagements following his much-anticipated return from mandatory military service in South Korea.
RM, known not only for his musical prowess but also for his deeply rooted appreciation of the arts, has made a name for himself as a knowledgeable art connoisseur. His interest in art is well documented, with frequent visits to renowned museums and a private collection that showcases contemporary artworks. Now, in his new role as Samsung Art TV ambassador, RM is set to extend his influence into the realm of visual art, providing Samsung TV users worldwide with unique insights into the art world.
Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, expressed the company’s excitement over this collaboration, stating, "RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology. We’re thrilled to welcome him as the ambassador for Samsung Art TVs and believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways."
Samsung Art TVs are renowned for their innovative combination of cutting-edge display technology and artistic expression. These televisions act as immersive portals where art truly comes to life. Through the Samsung Art Store, a subscription-based service offering more than 3,500 high-resolution artworks in 4K, users can now access curated content enriched by RM’s personal commentaries. His reflections on selected artworks will be available directly on the Samsung Art Store, offering fans and art enthusiasts a unique glimpse into his aesthetic preferences.
"As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity," RM remarked. "Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do."
In his role as ambassador, RM is scheduled to attend Art Basel, a prestigious international art fair held in Basel, Switzerland. During this event, he will host a special session to discuss contemporary art, collecting, and the cultural significance of visual storytelling. Highlights and exclusive insights from this event will be featured on the Samsung Global Newsroom, allowing a broader audience to engage with RM’s perspectives.
This partnership between RM and Samsung Art TVs ushers in a new era of dialogue between art, technology, and global pop culture. Samsung’s commitment to making world-class art more accessible and personalized is further strengthened by RM serving as a bridge connecting fans to the art world.
About RM of BTS
RM, whose real name is Kim Namjun, stands as a multifaceted figure in the music and art world. As the leader of the 21st-century pop phenomenon BTS, RM has gained recognition not only for his musical achievements but also for his profound interest in art. His discography includes solo mixtapes like "RM" released in March 2015 and "mono." in October 2018, alongside albums such as "Indigo" in December 2022 and "Right Place, Wrong Person" in May 2024. These works highlight his versatility across various music genres.
RM’s impact extends beyond music; he is celebrated for crafting lyrics inspired by diverse art forms. His philosophical approach to music, combined with his ability to push creative boundaries, has led to collaborations with artists like Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, and Mahalia. His second solo album, "Right Place, Wrong Person," released on May 24, 2024, received critical acclaim for its innovative sound and introspective themes.
Samsung Art TVs and Art Store
Samsung Art TVs, including models such as MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED starting from Q7F and above, are at the forefront of blending technology with art. The Samsung Art Store, available in 117 countries, is a subscription service that provides access to over 3,500 artworks in stunning 4K quality. Partnering with more than 70 galleries and museums worldwide, the Art Store allows subscribers to enjoy masterpieces from the comfort of their homes, transforming spaces with new artistic expressions daily.
Through this collaboration, Samsung and RM aim to democratize art, making it a part of everyday life for a global audience. This initiative not only enhances the viewing experience for Samsung Art TV users but also offers them an opportunity to engage with art in a way that is both innovative and deeply personal.
For more information about this exciting collaboration, you can visit the Samsung Global Newsroom.
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