IBM and Scuderia Ferrari HP Launch Innovative Mobile App Enhancing the Formula 1 Fan Experience
IBM, a global leader in technology and innovation, has teamed up with Scuderia Ferrari HP to launch a groundbreaking new version of the Scuderia Ferrari mobile app. This update is set to revolutionize how fans engage with Formula 1 racing, delivering an unprecedented level of access and interaction. With the inclusion of cutting-edge generative AI features, this app aims to bring fans closer to the thrilling world of Ferrari racing.
For the first time, the Scuderia Ferrari mobile app is available in both English and Italian, catering to Ferrari’s vast global fanbase, commonly referred to as the Tifosi, which numbers nearly 400 million. This multilingual support ensures that fans from different regions can enjoy the app in a language that resonates with them.
New Features Powered by IBM’s AI Technology
The reimagined app introduces a host of new features, primarily driven by IBM’s advanced AI capabilities, specifically IBM watsonx. These features are designed to offer fans a more immersive and personalized experience, bringing them closer to the action during race weekends and beyond.
One of the standout features is the AI-generated race summaries. Using large language models (LLMs) on watsonx, this feature transforms complex race data into engaging narratives. Within hours of a race’s conclusion, fans can access detailed recaps that include insights from Scuderia Ferrari HP drivers and the team principal. This allows fans to relive the excitement of the race and gain a deeper understanding of the team’s performance.
Another innovative addition is the post-race insights and data visualizations. These dynamic visuals, powered by watsonx technologies, enable fans to interact with various data points, such as driver and car telemetry, weather conditions, track information, session results, and car and tire strategies. This feature provides a comprehensive overview of the race and helps fans analyze the factors that influenced the outcome.
The app also offers historical driver and team insights. By leveraging IBM’s AI technology, fans can explore key moments from the 2025 racing season and compare them to past Scuderia Ferrari HP milestones. This feature provides a rich historical context, allowing fans to appreciate the evolution of the team and its achievements over the years.
Year-Round Fan Engagement
Beyond the race-centric features, the app introduces several interactive and personalized elements designed to keep fans engaged throughout the year. The Fan Messages feature allows enthusiasts to send messages directly to the Scuderia Ferrari HP team. Selected messages may be featured in team communications, such as social media posts and blogs, providing fans with a unique opportunity to connect with their favorite team.
Interactive fan polls are another exciting addition. These daily polls invite fans to vote on various Scuderia Ferrari HP topics, including race performances, qualifying sessions, and historical moments. This feature fosters a sense of community among fans and allows them to express their opinions on key aspects of the team’s performance.
The app also highlights iconic races, showcasing summaries of some of Ferrari’s most memorable victories throughout the decades. This feature serves as a nostalgic journey for long-time fans and an educational experience for newer enthusiasts.
A Shared Vision of Innovation and Excellence
IBM and Scuderia Ferrari are committed to continuously enhancing the app by rolling out new features throughout 2025. By combining data and AI technologies with the team’s extensive archives of current and historical data, they aim to redefine digital fan engagement and deepen the connection between the Tifosi and the iconic Ferrari brand.
Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, emphasized the shared values between IBM and Ferrari, stating, "IBM and Ferrari are bound by a shared commitment to progress, innovation, and excellence. With AI, we’re creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari, whether it’s race weekend or not."
Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, echoed this sentiment, highlighting the app’s role in bringing fans closer to the heart of Ferrari’s racing world. "With IBM’s cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name," Giorgetti said.
Accessing the App
Fans can download the redesigned Scuderia Ferrari mobile app on their mobile devices from the Apple App Store and Google Play Store. This new version of the app promises to deliver a seamless and engaging experience, keeping fans connected to the thrilling world of Formula 1 racing.
For more information about IBM and Scuderia Ferrari HP, fans can visit the official IBM website.
About IBM
IBM is widely recognized as a leader in hybrid cloud and AI technologies, offering consulting expertise to clients in over 175 countries. The company’s solutions help businesses streamline processes, gain insights from data, and maintain a competitive edge. IBM technologies are trusted by numerous government and corporate entities across critical industries like financial services, telecommunications, and healthcare. With a focus on AI, quantum computing, and industry-specific cloud solutions, IBM continues to drive innovation and deliver reliable, flexible options to its clients.
In conclusion, the newly launched Scuderia Ferrari mobile app represents a significant step forward in digital fan engagement, leveraging IBM’s AI expertise to create a more immersive and interactive experience for Formula 1 enthusiasts worldwide. As IBM and Scuderia Ferrari continue to innovate and enhance the app, fans can look forward to an even more exciting and engaging experience throughout the 2025 racing season and beyond.
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