Innovative AI Tool Enhances Customer Interaction with the 2025 Mitsubishi Outlander
In a groundbreaking move to elevate customer engagement, Mitsubishi Motor Sales of Canada has unveiled an avant-garde AI-powered tool designed to revolutionize the customer experience for the new 2025 Mitsubishi Outlander. This tool, aptly named “The Intelligent Companion,” is a result of a collaborative effort between Mitsubishi Motors Canada, WongDoody—an Infosys company and IBM ecosystem partner—and IBM. This strategic partnership aims to leverage IBM’s cutting-edge watsonx portfolio of AI products to deliver a personalized and interactive experience for potential buyers.
Personalized 3D Visual Guide
Utilizing IBM’s Granite model, “The Intelligent Companion” is meticulously trained with data specific to the Mitsubishi Outlander 2025. This ensures that the tool offers an immersive, tailored 3D visual guide that helps customers explore the vehicle’s features in depth. The primary objective is to enhance customer engagement and facilitate an informed purchasing decision by providing a comprehensive understanding of the vehicle’s capabilities.
Strategic Focus on AI
Positioning itself as a challenger brand, Mitsubishi Motors Canada is strategically investing in AI tools that deliver tangible value to its customers. This initiative marks the first-time collaboration between Mitsubishi Motors Canada, WongDoody, and IBM, resulting in a sophisticated tool that integrates AI-driven interactions with real-world exploration of the Outlander within a Mitsubishi-branded environment. WongDoody played a pivotal role in developing the engaging 3D visualization that forms the core of “The Intelligent Companion.”
Beyond Traditional Tools
Unlike conventional brochures, pre-set vehicle tours, and outdated chatbots, “The Intelligent Companion” adapts to each customer’s unique needs. It creates a personalized journey from initial curiosity to potential vehicle ownership. The tool is built using IBM watsonx Orchestrate, a generative AI and automation solution for creating, deploying, and managing AI agents and assistants. Additionally, it incorporates watsonx.ai, an integrated AI development studio. These technologies enable the tool to process large volumes of data and deliver responses that are both natural and conversational.
Rigorous Training and Testing
The tool has undergone rigorous training and testing with Canadian target audiences to ensure it addresses niche questions and use cases with remarkable relevance and value. Customers can ask specific questions about the vehicle, tailored to their needs, making “The Intelligent Companion” a versatile, engaging, and highly relevant tool. By leveraging IBM’s innovative AI and automation capabilities, the tool provides personalized guidance, creating a next-generation automotive buying experience.
Rapid Development and Deployment
The development of this advanced tool was a global effort involving AI and experience experts. The project transitioned from initial discussions to a proof of concept within just four weeks. The design and implementation were carried out by WongDoody in collaboration with IBM Client Engineering, leading to a market launch within an impressive twelve weeks. This rapid timeline underscores the expertise and creative efficiency of WongDoody, along with the flexibility and power of watsonx technology.
Testimonials and Reactions
Steve Carter, Marketing Director at Mitsubishi Motors Canada, expressed his excitement about the launch: “The Intelligent Companion” signifies a significant leap in customer engagement by offering a customized experience that highlights the best features of the 2025 Mitsubishi Outlander. The collaboration with WongDoody and IBM has been remarkable, and we are genuinely impressed by the speed at which this innovation was realized. This tool perfectly aligns with our commitment to using cutting-edge technology to enhance customer satisfaction and foster innovation across our brand.”
Ralf Gehrig, Global Chief Experience Officer at WongDoody, also commented: “Bringing this project to fruition at such speed and scale is a testament to the power of AI and global collaboration. Combining technology with creative problem-solving, we have created something truly innovative in record time. This project demonstrates that when the right minds and technology converge, the possibilities are limitless.”
Matt Sanchez, VP of Product at watsonx Orchestrate, added: “With the watsonx portfolio, clients can seamlessly integrate generative AI into their operations, using their enterprise data to enhance customer experiences and boost productivity. Solutions like watsonx Orchestrate and watsonx.ai are designed to scale and accelerate AI impact, empowering businesses to transform their market approach and become AI-first organizations.”
About Mitsubishi Motor Sales of Canada
Mitsubishi Motor Sales of Canada (MMSCAN) serves as the sales, service, parts, and marketing arm for Japan’s Mitsubishi Motors. Their 2025 product lineup includes the RVR subcompact crossover, the Eclipse Cross compact sport utility, and the Outlander/Outlander PHEV compact sport utility. MMSCAN supports its 97 dealerships with a head office team and parts distribution center, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 2,100 individuals across various communities.
About IBM
IBM is a leading provider of global hybrid cloud, artificial intelligence, and consulting expertise, assisting clients in over 175 countries to harness insights from their data, optimize business processes, reduce costs, and gain a competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas, such as financial services, telecommunications, and healthcare, rely on IBM’s hybrid cloud platform and Red Hat Open
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