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In a groundbreaking collaboration, tech giant Meta and renowned eyewear brand Oakley have joined forces to launch an innovative line of Performance AI glasses. This initiative, a fusion of Oakley’s iconic design elements and Meta’s cutting-edge technology, aims to offer users unparalleled insights into their physical performance, whether they are professional athletes or fitness enthusiasts. The launch is being spearheaded by a global campaign featuring prominent Team Oakley athletes, including celebrated figures like World Cup champion Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.
The Intersection of Technology and Eyewear
The collaboration between Meta and Oakley signifies a bold step into the future of wearable technology. As glasses evolve into a significant hardware category in the AI era, this partnership is set to redefine their potential. Meta’s previous success with Ray-Ban Meta glasses, which have sold millions of units globally, underscores the burgeoning market demand for smart eyewear. Building on this success, Meta is expanding its partnership with EssilorLuxottica, the parent company of Oakley, to create a product that marries fashion with functionality.
Introducing the Oakley Meta HSTN
The Oakley Meta HSTN glasses are designed to cater to both athletes and sports fans. Pronounced “HOW-stuhn,” this new eyewear is inspired by Oakley’s HSTN style and integrates advanced technology with bold aesthetics. One of the standout features of the Oakley Meta HSTN is its ability to capture action entirely hands-free, thanks to a built-in camera. Users can effortlessly document their activities from a unique first-person perspective and share these moments instantly.
These glasses are also equipped with powerful open-ear speakers, allowing users to enjoy their favorite music, podcasts, or any audio content without the need for additional earphones. The frames boast an IPX4 water-resistance rating, making them suitable for intense physical activities and unfavorable weather conditions.
Unveiling Advanced Features
The Oakley Meta HSTN glasses are a testament to the evolution of AI-powered eyewear, offering several advanced features:
Long-lasting Battery Life
With a fully charged battery, these glasses can operate for up to eight hours under typical usage conditions and remain on standby for up to 19 hours. Furthermore, the glasses can be rapidly charged to 50% capacity in just 20 minutes. They also come with a portable charging case that provides up to 48 hours of additional power, ensuring that users remain connected throughout their day.
High-resolution Video Capture
The glasses are equipped with a high-resolution camera capable of recording activities in Ultra HD (3K) video quality. This feature allows users to capture every detail of their performance and share their achievements with crystal clarity.
Integration with Meta AI
Oakley Meta HSTN glasses come with built-in Meta AI, a personal assistant that enhances the user experience. This virtual assistant can provide real-time information and answer queries across a range of topics. For instance, users can inquire about weather conditions or request the assistant to take videos hands-free. This feature is particularly beneficial for athletes looking to optimize their training or assess environmental conditions, such as wind speed during a golf game.
Availability and Launch Details
The Limited-Edition Oakley Meta HSTN glasses will be available for preorder starting July 11 at a price of $499 USD. The broader collection, with prices starting at $399 USD, will be released later in the summer. Initially, these glasses will be accessible in several countries, including the United States, Canada, the United Kingdom, and various European and Scandinavian nations. Plans are also underway to introduce Oakley Meta HSTN glasses to markets in Mexico, India, and the United Arab Emirates by the end of the year.
The global campaign promoting the Oakley Meta HSTN glasses features elite athletes from Team Oakley. Viewers can witness these athletes using the glasses in various sports settings, from surfing with Gabriel Medina to skateboarding with Boo Johnson. The glasses are also set to make their debut at major sporting events, including Fanatics Fest and UFC International Fight Week, scheduled for later this year.
A New Era for AI Glasses
This collaboration between Meta and Oakley marks a significant milestone in the evolution of AI glasses. By combining state-of-the-art technology with stylish design, the Oakley Meta HSTN glasses promise to transform the way users engage with their surroundings and document their experiences. For those interested in staying updated on availability and other details, more information is available on the official Meta and Oakley websites.
For further insights and to follow this exciting development, visit the Meta AI Glasses page and Oakley’s subscription page. This collaboration not only pushes the boundaries of what eyewear can achieve but also sets a new standard for future innovations in wearable technology.
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