RM Brings Art to Life with Samsung Art TVs
In an exciting development, Samsung Electronics has proudly announced that RM, the illustrious leader of the globally acclaimed music group BTS, is now the face of Samsung Art TVs as their global ambassador. This announcement was made in conjunction with RM’s appearance at Art Basel in Basel 2025, where he joined Samsung to celebrate a shared passion for creativity, art, and the fusion of technology with culture. The collaboration aims to make curated art experiences more accessible and immersive than ever before, through the innovative capabilities of Samsung Art TVs and the Samsung Art Store.
RM’s Artistic Journey
As an artist, collector, and cultural influencer, RM has consistently demonstrated a profound appreciation for visual arts. He often shares his museum visits, insights into various artists, and glimpses of his ever-expanding art collection with fans worldwide. At Samsung’s ArtCube lounge in Basel, RM engaged in thoughtful discussions on the significance of living with art in today’s digital age. He emphasized the importance of accessibility and how technology is revolutionizing the way people experience and discover art globally.
Art, Technology, and Everyday Life
In a captivating discussion, RM described his personal connection with art: "When I connect with a piece of art, it’s like having a silent conversation." He elaborates on how Samsung Art TV facilitates these conversations, allowing individuals to engage with art in any setting. These TVs enable users to explore new artists, introspect on their emotions, and establish a personal relationship with the art that surrounds them.
RM’s reflections on art extend beyond personal experiences. He considers art a vital influence on his worldview, noting that platforms like Samsung Art TV provide an opportunity for everyone to integrate art into their daily lives. The Samsung Art TV transforms living spaces into dynamic galleries where anyone can explore and appreciate diverse artistic expressions.
Expanding Artistic Horizons
Through Samsung Art TV’s extensive discovery features and curated collections, RM has been exposed to a broader spectrum of creativity. This exposure has sparked his curiosity and reshaped his understanding of visual culture. He shared how digital platforms like the Samsung Art Store help individuals break free from algorithm-driven comfort zones and explore art beyond predefined tastes.
In a talk session, RM shared his thoughts: "Every space has a mood, and sometimes a single artwork or a frame can shift that feeling. I love that Samsung Art TV gives people the freedom to discover and live with art in a way that fits their everyday rhythm."
A Vision for the Future
RM is not only focused on digital experiences but also on creating a physical space to house his growing art collection. He envisions a gallery that bridges East and West, past and present, while blending personal and universal artistic elements. RM expressed his desire to call this space ‘rkive,’ inspired by his Instagram moniker, and hopes it will serve as a cultural hub.
He further expressed a vision where his collection could one day be shared digitally through Samsung Art TV, making art accessible to those unable to visit physical museums or galleries. RM dreams of an ‘art bridge’ that allows anyone to explore new worlds of art with the simple press of a button.
Reimagining Art for Everyone
The partnership between Samsung and RM is a testament to their shared belief that technology can bridge the gap to meaningful experiences. Samsung Art TVs are designed to transform walls into perpetually evolving canvases and living environments into curated galleries, encouraging viewers to discover new artists, reinterpret classic works, and find beauty in the everyday.
Sofia Monteiro, a curator at Samsung Art Store Europe, remarked, "RM’s sincerity and influence make him a natural partner for Samsung Art TV. He doesn’t just appreciate art—he lives with it. This reflects exactly what our platform is all about."
RM and Samsung: Inviting the World to Live with Art
As the ambassador for Samsung Art TV, RM continues to inspire art enthusiasts to embrace creativity in their daily lives. His partnership with Samsung encourages individuals to perceive art not as something confined to galleries but as integral to everyday experiences.
About RM of BTS
RM, born Kim Namjun, is a South Korean rapper, songwriter, and music producer, renowned as the leader of BTS. His solo work includes the mixtapes "RM" (2015) and "mono." (2018), as well as the albums "Indigo" (2022) and "Right Place, Wrong Person" (2024), showcasing his versatility across genres. As a creative force and avid art lover, RM is celebrated for his profound lyrics inspired by various art forms. His philosophical approach to music and his ability to push creative boundaries have led to collaborations with artists such as Erykah Badu, Anderson .Paak, Lil Nas X, and others. His second solo album, "Right Place, Wrong Person," released in 2024, received critical acclaim.
Through this collaboration, Samsung and RM are redefining how people connect with art, making it an accessible, integral part of everyday life. This initiative invites everyone to see the world through a creative lens, making art an essential aspect of daily living, rather than a distant, inaccessible luxury.
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