Samsung Electronics is set to make waves at the upcoming Mobile World Congress (MWC) 2025 in Barcelona with its ambitious vision of creating a comprehensive AI ecosystem. The company is focusing on delivering an AI-powered experience across its Galaxy range, notably spotlighting the Galaxy S25 series, while also extending these intelligent features to the new Galaxy A lineup, health, and home experiences. This exciting showcase, scheduled for March 3-6, 2025, will highlight Samsung’s strides in AI technology and the development of end-to-end software solutions designed to empower network operators with advanced AI capabilities.
Samsung’s AI Vision for the Galaxy Ecosystem
Samsung’s MWC 2025 presentation underlines its commitment to redefining mobile AI experiences. The Mobile eXperience (MX) and Networks divisions will reveal the latest AI innovations, emphasizing the transformative potential of AI across their product line. Samsung’s vision is to provide a genuine AI companion through advanced mobile AI technologies. This commitment is evident in the Galaxy S25 series, the new Galaxy A series, and Samsung’s first XR headset, Project Moohan. By integrating AI into every facet of its products, Samsung aims to set a new standard for connected living, ensuring security and privacy are maintained at every level.
Unleashing the Full Potential of the Galaxy S25 Series
The Galaxy S25 series represents a significant leap forward in mobile technology, offering users a seamless blend of AI innovation and cutting-edge hardware. This series is designed to transform how users accomplish tasks, create content, and enjoy entertainment. The Galaxy S25’s AI capabilities are complemented by its state-of-the-art camera technology, delivering exceptional performance and speed.
Visitors to MWC 2025 will experience firsthand how the Galaxy S25 series acts as an indispensable AI companion, demonstrating features such as:
- Seamless Multi-App Experience: With Gemini, users can perform complex tasks like locating a restaurant on Google Maps and sharing details in Messages with a single voice command.
- Circle to Search: This feature allows users to search their phone screen contextually, making it easier to recognize URLs and access websites with simple gestures.
- Gemini Live: Facilitates natural, real-time conversations for brainstorming, learning, and rehearsing, supporting images, files, and YouTube videos.
- Now Brief: Provides a personalized content snapshot and proactive recommendations through the Now Bar.
The Galaxy S25’s advanced camera technology introduces innovative ways to create content, including:
- Drawing Assist: Enhances content creation with intelligent sketch refinement.
- Gallery Search: Utilizes natural language processing to simplify the search for memories.
- Filters: Offers unique portrait effects and new filter options to personalize photos.
For gaming enthusiasts, the Galaxy S25 features the Snapdragon® 8 Elite for Galaxy chipset, which enhances performance, responsiveness, and visual quality for demanding games.
Samsung’s latest hardware innovation, the ultra-slim Galaxy S25 Edge, will also be showcased, further demonstrating the company’s commitment to pushing design boundaries.
Expanding AI Accessibility with the Galaxy A Series
In line with its mission to democratize mobile AI experiences, Samsung will introduce the new Galaxy A series, including the Galaxy A56 5G, A36 5G, and A26 5G. This series integrates Awesome Intelligence, bringing powerful AI technology to a broader audience. The Galaxy A series enhances the camera experience with creator-focused tools like the Object Eraser and offers long-term value with six OS upgrades and six years of security updates.
Enhancing Everyday Life with AI-Driven Innovations
MWC 2025 attendees will have the opportunity to explore how Samsung is enhancing daily life at home and providing new insights into users’ health journeys through intelligent, connected experiences. In a dedicated zone, Samsung will showcase AI-driven health insights available to Galaxy S25 users, such as Energy Score, Wellness Tips, and Sleep Insights. These features provide personalized health experiences tailored to individual data and interests.
Samsung is also highlighting its efforts to simplify smart living. With Knox Matrix security, Home AI scenarios will demonstrate how easy device setup and control are enabled by the SmartThings platform.
Building a Strong Galaxy Foundation with Innovative Security
Samsung’s AI advancements are built on a foundation of security, ensuring user control, transparency, and protection. The Galaxy Foundation zone at MWC 2025 will provide information on the Personal Data Engine, which safeguards personalized data generated on devices, and is further secured by Knox Vault.
Introducing Project Moohan: Samsung’s First Android XR Headset
Samsung will unveil Project Moohan, its first Android XR headset, offering a glimpse into the future of AI-powered extended reality. By combining multimodal AI with advanced XR capabilities, this device promises to deliver context-aware and personalized experiences in immersive ways.
Advancing Network Technology with AI
In addition to its mobile innovations, Samsung will showcase its advancements in next-generation networks through AI at a private booth. As a leader in virtualized and open networks, Samsung provides end-to-end software-based solutions that enable operators to optimize their networks with AI.
Key highlights include Samsung’s versatile virtualized RAN (vRAN) solution, the latest 5G radios, and the Samsung CognitiV Network Operations Suite (NOS), an intelligent network automation solution. Samsung will demonstrate how CognitiV NOS enhances performance and energy efficiency, offering benefits across the network lifecycle from installation to optimization.
A standout feature of the booth will be the private 5G network zone. Samsung recently collaborated with Hyundai to complete an industry-first end-to-end Reduced Capability (RedCap) trial over a private 5G network, showcasing the potential of next-generation industrial connectivity.
Overall, Samsung’s presence at MWC 2025 underscores its commitment to leveraging AI to enhance the entire Galaxy ecosystem. The company’s innovative solutions promise to transform how we interact with technology, offering a glimpse into a future where intelligent, connected living is a reality for all.
For more information, visit the official Samsung Newsroom.
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