Samsung Electronics has once again reaffirmed its status as a titan in the television industry, achieving an impressive milestone by securing its position as the global leader in the TV market for the 19th year in a row. This remarkable achievement highlights the company’s unwavering commitment to innovation and quality in the ever-evolving world of television technology.
According to a report by the market research firm Omdia, Samsung managed to capture a substantial 28.3% share of the global TV market in 2024. This accomplishment perpetuates the top-ranking position the company has held since 2006. The sustained success can be attributed to Samsung’s focus on developing high-end and ultra-large TV screens, as well as the introduction of advanced televisions powered by artificial intelligence (AI).
Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, expressed gratitude for the continued support from their customers, which has been instrumental in maintaining Samsung’s market leadership. He emphasized the company’s commitment to shaping the future of the TV industry through innovative products and services, such as AI-powered TVs, that enhance and enrich everyday life.
### Dominance in the Premium and Ultra-Large TV Segments
Samsung’s influence is particularly strong in the premium and ultra-large TV segments. In the premium category, which includes TVs priced at $2,500 and above, Samsung captured an impressive 49.6% market share. This figure represents nearly half of the global premium TV market, showcasing Samsung’s strong foothold in the high-end sector.
Moreover, Samsung led the charge in the ultra-large TV category, securing a 28.7% market share for televisions measuring 75 inches and above. This dominance in both segments underscores Samsung’s dedication to delivering superior quality and innovative features that meet the demands of discerning consumers who seek top-tier entertainment experiences.
### QLED and OLED TV Success
In addition to its success in the premium and ultra-large segments, Samsung also excelled in the QLED and OLED TV markets. QLED, or Quantum Dot Light Emitting Diode technology, is known for delivering vibrant colors and high brightness levels, while OLED, or Organic Light Emitting Diode, technology is praised for its ability to produce deep blacks and superior contrast ratios.
Samsung sold an impressive 8.34 million QLED units, capturing a commanding 46.8% market share in this category. This achievement highlights the growing popularity of QLED TVs, which have now surpassed 10% of total TV sales globally for the first time.
Meanwhile, Samsung’s OLED TV sales reached 1.44 million units in 2024, resulting in a 27.3% market share. This represents a significant year-over-year growth of 42% in unit sales and a 4.6% increase in market share, indicating a strong consumer demand for Samsung’s OLED innovations. These figures reflect Samsung’s ability to cater to a wide range of consumer preferences, from those seeking vivid colors to those prioritizing superior contrast.
### Transforming Home Entertainment With AI and Art
At the Consumer Electronics Show (CES) 2025, Samsung introduced Vision AI, an innovative advancement in AI-powered screens that goes beyond traditional entertainment. Vision AI analyzes user preferences, intent, and habits to deliver an individualized viewing experience. This technology is a glimpse into the future of smart home displays, where personalization and interactivity are at the forefront.
Furthermore, Samsung is broadening the reach of its Samsung Art Store, which was initially available exclusively on The Frame, to include Neo QLED and QLED models. This expansion allows more consumers to enjoy a personalized digital art experience, turning their TVs into a canvas for showcasing a wide array of artwork. The integration of art into the home entertainment setup exemplifies Samsung’s commitment to creating multifunctional and aesthetically pleasing devices that enhance the living environment.
### The Path Forward
Samsung’s continuous evolution in the TV market is a testament to its forward-thinking approach and ability to adapt to changing consumer needs. The company’s focus on premium offerings, coupled with its investment in AI and other cutting-edge technologies, ensures that it remains at the forefront of the industry. As the lines between technology and art blur, Samsung is poised to continue leading the charge in redefining what home entertainment can be.
For readers interested in keeping up with the latest developments in TV technology, it is worth keeping an eye on Samsung’s future innovations. The company’s dedication to enhancing the viewing experience through both hardware and software advancements is sure to yield even more exciting products in the years to come.
To learn more about Samsung’s market position and the technologies driving their success, you can refer to the research conducted by Omdia. This report provides a detailed analysis of the TV market landscape and highlights the key factors contributing to Samsung’s enduring leadership.
In conclusion, Samsung’s achievements in the TV market are a reflection of its commitment to excellence and innovation. By consistently delivering high-quality products that cater to a diverse range of consumer preferences, Samsung has secured its place as a leader in the global TV industry. As the company continues to push the boundaries of what is possible with television technology, consumers can look forward to a future filled with even more impressive advancements that enhance and enrich their viewing experiences.
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