Samsung Steals the Show at Integrated Systems Europe 2025 with Innovative Digital Signage
Integrated Systems Europe (ISE) 2025, the largest display exhibition in Europe, has once again become the epicenter of groundbreaking digital signage, showcasing the very best of technological advancements. Among the standout participants this year was Samsung Electronics, alongside other industry leaders, making waves with their futuristic innovations.
Samsung’s presence was marked by an impressive booth that featured a grand entrance with "The Wall," an installation utilizing state-of-the-art MICRO LED technology. This spectacle captivated visitors with its immersive anamorphic displays, setting the tone for Samsung’s next-generation signage solutions. These solutions are designed to transform a variety of environments, including corporate offices, educational institutions, hospitality venues, and museums.
Samsung Color E-Paper: Bright, Lightweight, and Energy-Efficient
One of the stars of ISE 2025 was the Samsung Color E-Paper (EMDX model), which made its debut at the event. This energy-efficient display technology captured attention with its vibrant digital ink technology, housed in a slim and lightweight design. It’s particularly suitable for locations where content remains static for extended periods, such as retail outlets, grocery stores, and outdoor spaces like bus stops. Remarkably, the Color E-Paper utilizes zero watts of power when displaying a static image, signifying exceptional energy efficiency. Users can manage content effortlessly through a dedicated app or via Samsung’s Visual Experience Transformation (VXT) platform, a cloud-based content management solution.
The Color E-Paper was recognized with several "Best of Show" awards from industry publications such as AV Technology, Digital Signage, and Installation, underscoring its innovative design and functionality.
HoloDisplay: Bringing 3D Signage to Life
Samsung’s HoloDisplay also made a significant impact at ISE 2025. First introduced at CES 2025, this display features anti-distortion technology that creates a floating image in mid-air with remarkable clarity and brightness. The HoloDisplay’s ability to project 3D images without distortion earned it a "Best of Show" award from Installation, highlighting its potential to revolutionize how signage is experienced.
Transparent MICRO LED: Merging Reality with Digital Imagery
The Transparent MICRO LED display was another showstopper at Samsung’s booth. This innovative display offers a crystal-clear, glass-like design that integrates seamlessly with its surroundings. With high-resolution capabilities, it delivers a unique viewing experience that blends real-world elements with digital content. The Transparent MICRO LED received the "Digital Signage Innovation of the Year" award from AV News, further solidifying its place as a cutting-edge technology in the digital signage landscape.
Interactive Display: Enhancing the Educational Experience
Samsung’s 2025 Interactive Display, equipped with the Samsung AI Assistant, was designed to create a more engaging and interactive learning environment. This educational solution supports new AI-powered features, such as "Circle to Search," allowing students to interact with content in dynamic ways. The Interactive Display was honored with the "Best of Show" award from Tech & Learning, affirming its status as an advanced educational tool.
The Wall: Optimizing Command and Control Operations
At ISE 2025, Samsung demonstrated how "The Wall" could be utilized in command and control settings to enhance decision-making processes. This display provides a large, dynamic canvas for real-time monitoring and information processing. In the United States, NASCAR has adopted The Wall for its remote race control rooms, enabling officials to oversee races and review comprehensive data on a massive 32-foot-wide screen.
The Wall for Virtual Production: A Cost-Effective Solution for Filmmakers
Samsung’s booth also featured a live demonstration of "The Wall for Virtual Production" (IVC model), showcasing its seamless integration with ARRI cameras and lighting fixtures, as well as Realtime Department’s digital experience solutions. This collaboration creates ready-to-shoot LED backgrounds, simplifying virtual production for filmmakers and reducing costs without sacrificing quality.
Andre Rittner, Business Development Manager of EMEAI at ARRI, highlighted the partnership’s impact: "This collaboration has significantly lowered the entry barrier to LED production for filmmakers, bringing ARRI’s award-winning equipment to a suite of studio production tools."
SmartThings Pro: Enhancing IoT Automation with Expanded Partnerships
Samsung’s SmartThings Pro platform was another highlight at ISE 2025, showcasing how device ecosystems can be managed with enterprise-level encryption to secure sensitive data across IoT connections. The platform’s functionality has been expanded through new partnerships, enhancing its application in business settings.
- Meeting Rooms: Integration with Cisco video conference cameras and dashboards offers crystal-clear video conferencing, while the AMX Muse Automation Controller streamlines operations without compromising security.
- Retail Stores: Nexmosphere sensors, including presence, RFID, lidar, ambient lighting, and NFC sensors, expand SmartThings Pro’s capabilities in retail environments.
- Hotels: Integration with ABB devices and NetX management systems creates new guest experiences, showcasing the versatility of SmartThings Pro in hospitality settings.
A Record-Breaking Year for Samsung at ISE 2025
Samsung’s dominance in digital signage was evident at ISE 2025, where the company received 12 awards from various organizations and trade publications, surpassing the nine awards won in 2024.
Best of Show Awards from Future:
- AV Technology: Samsung Color E-Paper
- Digital Signage: Samsung Color E-Paper
- Installation: Samsung Color E-Paper and HoloDisplay
- Tech & Learning: 2025 Interactive Display
AV News Awards
Inavation Awards
Top New Technologies (TNT) Awards from Commercial Integrator:
- All-Weather Display: OHDX Outdoor Signage 46” and 55”
- TVs: 2024 HBU8000 Hospitality TV
- Video Monitors: QHFX 115” Smart Signage
ISE Stand Design Awards from EXHIBITOR Magazine:
- Sustainability Recognition XL (250 m² or more): Samsung
The Sustainability Recognition XL award highlights the eco-conscious design of Samsung’s ISE 2025 booth, reflecting the company’s commitment to environmental responsibility.
ISE 2025 illustrated the rapid evolution of digital signage, with Samsung leading the charge through energy-efficient and AI-driven innovations. The company’s award-winning lineups at the event set new standards for the industry, promising even greater advancements for the future.
These achievements underscore Samsung’s position as a trailblazer in the digital signage industry, as the company continues to redefine possibilities with cutting-edge technology and creative solutions. As the digital landscape evolves, Samsung remains at the forefront, driving innovation and inspiring others to explore new horizons.
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