WooExperts Rebranded as Woo Partners

WooCommerce Partners with Automattic to Enhance Agency Partner Program

In a strategic move to bolster its agency partner program, WooCommerce has announced a collaboration with Automattic, the parent company behind WordPress.com. This partnership is set to bring an enhanced level of expertise and resources to agencies, facilitating superior support for businesses seeking ecommerce development services. As part of this initiative, WooCommerce is revising its approach to recommending agencies to businesses.

Transition to the "Woo Partner" Badge

Historically, WooCommerce has referred to its recommended agency partners as "WooExperts." However, with the new changes, agencies that hold the "Woo Partner" badge will signify a direct endorsement or partnership with WooCommerce. This shift aims to provide merchants with a clearer indication of trusted partners. Alongside this change, WooCommerce has revamped its agency directory to better connect businesses with leading WooCommerce agencies.

For businesses looking to launch a new ecommerce store or enhance an existing one, these changes promise more strategic support from agencies with a proven track record in building customized, scalable online stores. The agency membership is exclusive and is the only program rigorously evaluated by WooCommerce.

Introducing the New Woo Agency Directory

The previous WooExperts Marketplace has been replaced with a comprehensive Woo agency directory. This directory serves as a valuable resource for businesses needing development assistance, enabling them to search for ideal agency partners based on specific criteria such as location, industry expertise, language capabilities, and budget.

Scenarios for Agency Assistance

There are several scenarios where partnering with an agency can be beneficial:

• Transitioning an existing store to the WooCommerce platform
• Developing a completely new website
• Incorporating custom features tailored to unique business needs
• Ongoing maintenance and support for the website
• Integrating the site with third-party services and systems

  Advantages of Partnering with Woo Agencies

  By collaborating with a Woo agency, businesses can anticipate several advantages:

• Tailored Solutions for Unique Business Needs: Woo agency partners are adept at creating customized solutions that align with a business’s specific functional requirements.
• Time and Resource Efficiency: Agencies bring expertise that can streamline the store-building process, offering high-quality results more efficiently than attempting to manage the process in-house.
• Cost-Effectiveness: Engaging with an agency often proves more economical than maintaining a full-time in-house team.
• Scalability and Flexibility: As businesses evolve, their websites must adapt. Woo agencies ensure that scalability is a core component of the digital strategy, providing a flexible platform that can grow without necessitating costly overhauls.
• Ongoing Support and Development: Beyond website creation, agency partners offer continuous support, marketing, and development services to aid in business growth and to address any issues post-launch. They also ensure that the site remains updated with the latest web standards and features to promote ongoing business success online.

  Steps to Engage with a Woo Agency

  Businesses looking to partner with a Woo agency can follow these steps:

  1. Utilize the Woo agency directory to select an expert based on specific criteria.
  2. The selected agency will review the request and initiate contact to discuss project details.
  3. Collaborate directly with the agency to define the project’s scope, timeline, and budget.

     For agencies interested in joining the Woo Partner program, more information about the new agency program is available on the WooCommerce website.

     A Word About Mary Voelker

     Mary Voelker, based in Nashville, Tennessee, serves as the Program Manager at Automattic for Agencies. Outside of her role, she enjoys Nashville’s vibrant live music scene, traveling, and spending time with her pet. Mary oversees and coordinates initiatives designed to empower agencies within the Automattic ecosystem, ensuring their success.

     Final Thoughts
     

     This partnership between WooCommerce and Automattic marks a significant step toward enhancing the resources and expertise available to agencies. By refining its agency partner program, WooCommerce is positioned to offer businesses improved support and solutions tailored to their ecommerce needs. This initiative underscores the importance of strategic partnerships in driving innovation and growth within the ecommerce industry.

     For more information, you can visit the official WooCommerce website.

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