Samsung Art Store Showcases MoMA Collection Highlights Exclusively

NewsSamsung Art Store Showcases MoMA Collection Highlights Exclusively

Experience Iconic Art at Home with Samsung’s The Frame TV

In an exciting development for art and technology enthusiasts, Samsung has announced that a selection of renowned artworks from the Museum of Modern Art (MoMA) collection is now accessible through the Samsung Art Store. These masterpieces, created by legendary artists like Frida Kahlo, Georgia O’Keeffe, and Henri Matisse, can be displayed in stunning 4K resolution on Samsung’s The Frame TV. This initiative allows art lovers to transform their living spaces into a personal gallery, showcasing iconic pieces directly in their homes.

The Frame TV: A Canvas for Your Home

Samsung’s The Frame TV is not just a device for streaming your favorite shows and movies in high-quality 4K resolution. When not in use, it doubles as a digital canvas, displaying a vast array of artworks from the Samsung Art Store. This feature allows users to select from a curated collection of art pieces, which includes contributions from hundreds of artists and institutions worldwide. The Frame TV is designed to look like an elegant piece of art, hanging flush against the wall, and its customizable bezels allow you to match it with your home decor.

MoMA’s Historical Influence and Samsung’s Digital Innovation

Established in 1929 by three visionary women, MoMA has played a pivotal role in promoting modern and contemporary art. The museum has been a catalyst for creativity and experimentation, making significant contributions to the art world. By collaborating with Samsung, MoMA is extending its reach beyond the walls of its New York institution, allowing millions to access its collection digitally. This partnership honors MoMA’s tradition of innovation by bringing art into the digital age.

Daria Greene, the Global Curator of the Samsung Art Store, selected the artworks for this initiative, ensuring that the chosen pieces reflect MoMA’s rich history and artistic vision. Among these is "Fulang Chang and I" by Frida Kahlo, marking the Mexican artist’s debut on the platform. This expansion of access aligns with MoMA’s mission to inspire creativity and provide educational opportunities through art.

Bringing Art to the Masses

Robin Sayetta, the Head of Business Development at MoMA, expressed enthusiasm about this collaboration, stating, "MoMA is a place that fuels creativity, ignites minds and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people." This digital collection is not only a testament to the museum’s commitment to education and culture but also a means to enrich the lives of art enthusiasts around the globe.

Expanding Artistic Horizons

The newly available artworks include Vincent van Gogh’s "The Starry Night," Henri Rousseau’s "The Dream," and Georgia O’Keeffe’s "Evening Star III." These pieces represent a diverse mix of styles and historical periods, catering to a wide range of artistic tastes. By making these works available on The Frame, Samsung and MoMA are democratizing access to art, allowing subscribers to engage with these masterpieces in a new and innovative way.

Technological Integration and Artistic Experience

Sang Yoon Kim, EVP and General Manager of the North America Service Business at Samsung Electronics, highlighted Samsung’s commitment to enhancing the home entertainment experience. "At Samsung, we strive to redefine the home entertainment experience through continual innovation. Our collaboration with MoMA allows us to bring culturally significant works into millions of homes, allowing people to engage with renowned art in a truly remarkable way," he stated.

This collaboration also shines a light on the importance of technology in making art more accessible. The Frame TV’s ability to display art in lifelike color, as validated by Pantone, ensures that these digital representations are as close to the original artworks as possible. This technological feat allows users to appreciate the fine details and vibrant colors of each piece, much like they would in a physical gallery.

A Legacy of Artistic Influence

For nearly a century, MoMA has been instrumental in promoting modern and contemporary art, establishing itself as a dynamic and diverse institution. This collaboration with Samsung furthers MoMA’s legacy by sharing works from influential 20th-century female artists and other trailblazers through the Samsung Art Store. Daria Greene noted the significance of this initiative, emphasizing the opportunity to share these masterpieces with a broader audience.

The Frame: A Blend of Art and Technology

The Frame is more than just a television; it is a fusion of art and technology. Available in sizes ranging from 32 to 85 inches, it fits seamlessly into any home, offering customizable bezels in various colors and designs. This adaptability allows users to tailor the device to their personal style, making it a versatile addition to any room.

In addition to its artistic capabilities, The Frame TV provides exclusive features from Samsung, the world’s leading TV brand for 18 consecutive years. Samsung’s AI technology enhances viewing clarity, while access to over 2,700 free channels, including 400+ premium channels, offers a diverse range of content. The Frame also serves as a smart home hub, ensuring data security with Samsung Knox protection.

A Commitment to Digital Art Excellence

Samsung’s partnership with MoMA is part of a broader commitment to making high-quality digital art accessible to all. The Samsung Art Store has previously collaborated with prestigious institutions like The Metropolitan Museum of Art and Musée d’Orsay, offering collections from artists such as René Magritte, Jean-Michel Basquiat, and others. By continually expanding its offerings, Samsung is solidifying its position as a leader in the digital art space.

Conclusion

The integration of MoMA’s esteemed collection into the Samsung Art Store represents a significant step forward in making art accessible to a global audience. This collaboration not only celebrates the timeless beauty of these masterpieces but also highlights the possibilities of combining art with technology. As Samsung continues to innovate, The Frame TV serves as a testament to the transformative power of art in the digital age, allowing users to experience and appreciate world-class art from the comfort of their own homes.

For more Information, Refer to this article.

Neil S
Neil S
Neil is a highly qualified Technical Writer with an M.Sc(IT) degree and an impressive range of IT and Support certifications including MCSE, CCNA, ACA(Adobe Certified Associates), and PG Dip (IT). With over 10 years of hands-on experience as an IT support engineer across Windows, Mac, iOS, and Linux Server platforms, Neil possesses the expertise to create comprehensive and user-friendly documentation that simplifies complex technical concepts for a wide audience.
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