RM Steps into the Limelight as Samsung Art TV Ambassador, Championing Global Art
In a significant move blending art and technology, Samsung Electronics has appointed RM, the iconic leader of BTS, as the official ambassador for Samsung Art TVs. This announcement marks one of RM’s first major activities since returning from his mandatory military service in South Korea. RM’s role is set to bridge the gap between technology and the art world, offering a fresh perspective and inviting a global audience to explore art through his experienced eye.
RM, known for his deep appreciation for art, has frequently been in the news for his visits to renowned museums and his impressive collection of contemporary art pieces. As he takes on the role of Samsung Art TV ambassador, RM will bring his unique voice and enthusiasm for visual art to Samsung TV users worldwide. This collaboration aims to make art more accessible and relatable to a diverse audience.
Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, expressed excitement about RM’s new role. "RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology. We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways," he stated.
Samsung Art TVs are celebrated for their ability to combine cutting-edge display technology with artistic expression, creating immersive experiences where art comes alive. Through the Samsung Art Store, which is a subscription-based service, users can access a vast collection of over 3,500 high-resolution artworks in 4K quality. RM will contribute his personal insights and commentary on selected artworks, providing fans and art enthusiasts with a unique glimpse into his artistic perspective. This initiative will enrich the user experience, making art appreciation a more personal and interactive journey.
"As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity," RM shared. "Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do."
In his new capacity, RM is set to make an appearance at Art Basel, one of the premier international art fairs held in Basel, Switzerland. During this event, he will host a special session where he will discuss contemporary art, the process of collecting art, and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be shared on the Samsung Global Newsroom, offering fans a closer look at RM’s journey and thoughts on art.
RM’s partnership with Samsung Art TVs not only highlights his personal journey but also sets the stage for a broader dialogue between art, technology, and global pop culture. This collaboration underscores Samsung’s commitment to making world-class art more accessible and personal, with RM serving as a bridge between fans and the art world.
About RM of BTS
RM, whose real name is Kim Nam-jun, is a South Korean rapper, songwriter, music producer, and the leader of BTS, a group that has significantly impacted the global music scene. His work spans solo mixtapes such as "RM" released in March 2015, and "mono." in October 2018, as well as solo albums including "Indigo" in December 2022 and "Right Place, Wrong Person" in May 2024. These projects showcase his versatility across various music genres. RM is renowned for his profound lyrics, often drawing inspiration from different art forms. His philosophical approach to music and his ability to push creative boundaries have led him to collaborate with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, and Mahalia. His second solo album, "Right Place, Wrong Person," released on May 24, 2024, has been critically acclaimed for its depth and innovation.
Understanding Samsung Art TVs and Samsung Art Store
Samsung Art TVs, including models like MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED starting from Q7F and above, offer a unique blend of technology and art. These TVs are designed to transform a living space into a personalized art gallery. The Samsung Art Store is an art subscription service available on these TVs, featuring an extensive collection from over 70 partners and 3,500 artworks in stunning 4K quality. Available in 117 countries, the Samsung Art Store allows users to enjoy artwork from world-class galleries and artists, enabling them to create new interior designs every day. By subscribing to this service, users can explore and appreciate art from the comfort of their homes, making art a part of their daily lives.
Conclusion
As RM embarks on this new journey with Samsung Art TVs, he brings with him a wealth of experience and passion for art that promises to inspire and engage a global audience. This collaboration not only highlights the synergy between art and technology but also reinforces the importance of making art accessible to all. RM’s involvement is expected to draw in a new generation of art enthusiasts, eager to explore the world of art through a modern and innovative lens.
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