New SMTOWN Channel Delivers K-pop’s Biggest Stars and Debuts to Fans in 18 Countries
Samsung Electronics has unveiled a groundbreaking initiative with the introduction of a new SMTOWN Channel on Samsung TV Plus, its free ad-supported streaming service. This move is set to revolutionize the K-pop experience for fans across 18 countries by offering over 4,000 hours of complimentary Korean content, positioning Samsung TV Plus as a premier global platform for K-content.
The channel’s launch coincides with SMTOWN LIVE 2025 in Los Angeles, a monumental K-pop concert celebrating the 30th anniversary of SM Entertainment, a key player in the global surge of K-pop’s popularity. This exclusive live broadcast from Dignity Health Sports Park will be streamed through Samsung TV Plus, offering unprecedented access to audiences worldwide.
Samsung TV Plus and SM Entertainment’s partnership signifies a pivotal moment in the global dissemination of Korean entertainment. Yong Su Kim, Executive Vice President of the Visual Display Business at Samsung Electronics, expressed excitement about this collaboration, highlighting how Samsung TV Plus technology is enabling a wider audience to engage with rich Korean content. "We’re thrilled to expand access to premium Korean entertainment, marking a significant moment for K-pop fans worldwide," Kim noted.
Unprecedented Global Access to K-pop’s Biggest Stage
SMTOWN LIVE 2025 in L.A. promises an electrifying lineup featuring top artists from SM Entertainment. Fans can look forward to performances by renowned acts such as TVXQ!, SUPER JUNIOR, SHINee (KEY, MINHO), EXO (SUHO, CHANYEOL, KAI), Red Velvet (IRENE, SEULGI, JOY), NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, SMTR25, and others.
In addition to fan-favorite hits, Samsung TV Plus will exclusively present live performances including the debut U.S. stage of "poppop" by NCT WISH, following their recent music show victory, and EXO’s KAI performing "Wait On Me," a chart-topping track that has dominated iTunes in 30 regions and led China’s QQ Music digital album chart.
These exclusive performances will be accessible only on Samsung TV Plus, granting fans in select countries a front-row seat to this historic event.
Dedicated SMTOWN Channel Enhances the K-pop Viewing Experience
To further enrich fan interaction, Samsung TV Plus has launched a dedicated SMTOWN Channel. This channel provides:
- Full concert replays of SMTOWN LIVE 2025 in L.A.
- Music videos and carefully curated content showcasing SM artists and the illustrious history of SM Entertainment.
The replay of SMTOWN LIVE 2025 in L.A. will be available solely on Samsung TV Plus in select countries for a six-month term, reaffirming the platform’s status as a leading global destination for K-pop content.
A Growing Hub for Global K-Content
Samsung TV Plus is rapidly becoming a global hub for Korean entertainment. The platform offers a vast library of over 4,000 hours of free-to-stream dramas, thrillers, romances, crime series, and music programming. Available on more than 630 million Samsung devices in 30 countries, it provides a seamless viewing experience supported by ads, without the need for subscriptions or logins.
The partnership with SMTOWN LIVE 2025 in L.A. strengthens Samsung TV Plus’s leadership in the global distribution of K-content, broadening access, fostering deeper fan connections, and bringing the magic of Korean entertainment into more homes globally.
This strategic venture not only marks a significant development in the realm of digital streaming but also reinforces Samsung TV Plus’s commitment to offering diverse entertainment options to its wide-reaching audience. As the appetite for K-pop and Korean culture continues to grow internationally, platforms like Samsung TV Plus are pivotal in bridging cultural gaps and enhancing global access to this vibrant entertainment genre.
For more information, you can visit the official Samsung website at Samsung Global Newsroom.
In an era where digital content consumption is at its peak, initiatives like this signify a broader trend of making cultural content more accessible to audiences worldwide. As technology continues to evolve, so does the way we experience and enjoy entertainment from different parts of the globe. Whether you’re a long-time K-pop enthusiast or a newcomer intrigued by the genre, Samsung TV Plus’s new offerings provide an exciting window into the world of Korean music and culture.
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