The Integrated Systems Europe (ISE) exhibition is renowned as Europe’s largest showcase for digital display technology. Each year, industry leaders come together to present the latest advancements in digital signage, and the 2025 event was no exception. Samsung Electronics, alongside other top industry players, took center stage, pushing the boundaries of innovation and setting new trends for the future.
Samsung’s presence at ISE 2025 was marked by an impressive array of innovative display solutions. Visitors were greeted by “The Wall” at the entrance of Samsung’s booth, an awe-inspiring display that offered an immersive anamorphic experience powered by state-of-the-art MICRO LED technology. The exhibit highlighted how Samsung’s cutting-edge signage solutions are transforming various environments ranging from corporate offices and educational institutions to hospitality venues and cultural institutions like museums.
The Samsung Newsroom provided a detailed look at some of the standout products featured at the event, showcasing the company’s leadership in commercial display technologies.
Samsung Color E-Paper: Ultra-Bright, Ultra-Light, and Ultra-Efficient
Samsung introduced its energy-efficient Color E-Paper (EMDX model) at ISE 2025, capturing the attention of attendees with its vibrant digital ink technology and slim, lightweight design. This innovative display is ideal for venues where static content is displayed for extended periods, such as retail stores and outdoor locations like bus stops. Impressively, the display consumes 0.00W of power when showing a static image, thanks to its efficient design. It can be easily managed through a dedicated app or Samsung VXT, a cloud-based content management solution (CMS) platform.
The Samsung Color E-Paper received multiple Best of Show awards from industry publications, including AV Technology, Digital Signage, and Installation, affirming its status as an industry-leading solution.
HoloDisplay: Bringing Signage to Life with 3D Innovation
After debuting at CES 2025, Samsung’s HoloDisplay continued to capture imaginations at ISE 2025. Utilizing anti-distortion technology, the HoloDisplay projects a floating image in midair, offering a brighter and sharper picture quality that creates an engaging visual experience. The HoloDisplay also garnered a Best of Show award from Installation, further highlighting its innovative design and functionality.
Transparent MICRO LED: Blending Reality and Digital Content
The Transparent MICRO LED display was another major attraction, providing a new viewing experience with its crystal-clear, glass-like design and high resolution. This display’s ability to seamlessly integrate digital content with reality earned it the Digital Signage Innovation of the Year award from AV News, underscoring its potential to redefine visual presentations.
Interactive Display: A Smarter, More Interactive Classroom Experience
Samsung’s 2025 Interactive Display, featuring Samsung AI Assistant, was another highlight at ISE 2025. Designed to enhance educational experiences, this display supports new AI capabilities like Circle to Search, which allows for more interactive learning environments. The trade publication Tech & Learning awarded it the Best of Show, recognizing its role as a cutting-edge educational tool.
The Wall: Optimizing Command and Control Rooms with High-Resolution Displays
Samsung demonstrated how “The Wall” can optimize command and control rooms, offering a dynamic platform for real-time monitoring and decision-making. The display’s application in settings like NASCAR’s remote race control room in the United States exemplifies its capability to enhance race officiating through comprehensive, real-time video and data monitoring on a massive screen.
The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
ISE 2025 also featured a live demonstration of “The Wall for Virtual Production” (IVC model). In collaboration with ARRI cameras and lighting fixtures, and Realtime Department’s digital experience solution, Samsung showcased how these technologies come together to create ready-to-shoot LED backgrounds for virtual production. This collaboration lowers the barrier to LED production for filmmakers and reduces production costs without compromising quality, as noted by Andre Rittner, Business Development Manager at ARRI.
SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
Samsung’s SmartThings Pro was another focal point, highlighting the company’s hyper-connected B2B platform designed to manage device ecosystems securely. The platform’s expanded functionality in business settings is enhanced through several new partnerships.
In meeting rooms, Samsung integrates Cisco video conference cameras and dashboards with 105-inch 21:9 Smart signage to provide clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines the operation of The Wall without compromising security.
In retail environments, the platform’s capabilities are expanded with sensors from Nexmosphere, including presence sensors, RFID sensors, and ambient lighting sensors. Meanwhile, in the hospitality sector, ABB devices integrate with NetX management systems and SmartThings Pro to deliver new guest experiences.
Another Record-Breaking Year for Samsung at ISE 2025
Samsung’s leadership in digital signage was once again recognized at ISE 2025 with a total of 12 awards, surpassing the nine awards won in the previous year. These accolades were presented by various organizations and trade publications, emphasizing Samsung’s continued innovation and excellence in the field.
The Best of Show Awards from Future recognized several of Samsung’s products, including the Color E-Paper, HoloDisplay, and the 2025 Interactive Display. Meanwhile, the AV News Awards and Inavation Awards also highlighted Samsung’s contributions to the industry.
The TNT (Top New Technologies) Awards from Commercial Integrator honored Samsung’s outdoor signage, hospitality TVs, and smart signage. Additionally, the ISE Stand Design Awards from EXHIBITOR Magazine recognized Samsung for sustainability in its booth design, reflecting the company’s commitment to eco-conscious practices.
ISE 2025 was a testament to the rapid evolution of digital signage technology. Samsung continues to lead the way with energy-efficient, AI-driven innovations, setting new standards in the industry with its award-winning products and solutions showcased at the event and beyond.
For more information about Samsung’s innovations and awards at ISE 2025, visit their official website.
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