In an exciting development in the world of technology, Lenovo has been recognized as a Champion in the first-ever Global Channel Leadership Matrix. This accolade highlights Lenovo’s prowess in engaging partners, spearheading innovation, and driving sustainable growth through its channel strategies. The recognition was awarded by Canalys, a notable firm that is part of Omdia, which has acknowledged seven technology vendors for their exceptional performance and leadership in the global channel ecosystem. Among these, Lenovo shares the spotlight with industry giants such as AWS, Dell, HPE, NetApp, Palo Alto Networks, and Schneider Electric.
The Global Channel Leadership Matrix is a newly introduced framework that amalgamates regional assessments from Asia Pacific, Europe, the Middle East, Africa, and North America. It provides a comprehensive evaluation of 24 leading IT vendors worldwide. To qualify for this recognition, vendors had to demonstrate substantial global revenue and a diverse channel mix, underscoring their strategic scale and unwavering commitment to partner-led go-to-market models.
Sustained Partner Excellence
Lenovo’s dedication to fostering profitable growth for its partners is evident through its globally integrated Lenovo 360 framework. This strategic approach has successfully unified the company’s offerings and personnel across various domains, including devices, infrastructure, services, and solutions. Impressively, over 80% of Lenovo’s commercial business is conducted through its partners, marking a significant milestone in the evolution of its channel-centric model.
Alastair Edwards, Chief Analyst at Canalys, praised Lenovo’s remarkable revenue growth over the past year, attributing it to the company’s partner-first market strategy. He highlighted that over 90% of Lenovo’s global revenue is generated through its channel, with a notable expansion in infrastructure and solutions, which now constitute 46% of its sales. Edwards also commended Lenovo’s focus on sustainability and innovative partner programs such as Lenovo 360 Circle, which are tailored to specific verticals like AI and education, and diverse routes to market like Managed Service Providers (MSPs).
Pascal Bourguet, Lenovo’s Global Channel Chief, expressed his gratitude for being named a global Champion by Canalys. He emphasized the significance of this recognition, which validates Lenovo’s partner-centric mindset. Bourguet highlighted the company’s long-term investments in empowering partner success, ranging from tools that simplify sales processes and enhance profitability to sustainability-focused initiatives like Lenovo 360 Circle. He acknowledged that this award reflects the dedication of Lenovo’s global channel teams and the trust of their partners.
Enabling the Channel of the Future
This recognition comes at a pivotal moment as channel ecosystems adapt to rapid advancements in AI, hybrid work environments, and sustainability priorities. Canalys recognized Lenovo and other Champions for their forward-thinking strategies and partner-centric models, which emphasize co-selling, co-development, and co-delivery.
Through the innovative Lenovo 360 platform, partners are empowered to build and deliver solutions across the entire customer lifecycle. The platform offers accelerators for as-a-service offerings and fosters sustainability-led innovation. Since its inception, the Lenovo 360 framework has significantly streamlined and reduced the complexity of partner incentive programs by 63%. Additionally, it has facilitated more than 57,000 certifications and 12,000 partner accreditations through ‘learn and earn’ training opportunities. Furthermore, the Lenovo 360 Solutions Hub has enabled over 54 ready-to-deploy solutions for partners across 50 markets.
Looking ahead, Lenovo is investing in AI-driven growth across the channel through initiatives like Lenovo 360 for AI. This program features a dedicated AI curriculum and tools designed to help partners build and scale AI practices effectively.
Methodology
The Canalys Channel Leadership Matrix is a comprehensive assessment tool that evaluates the channel performance of 24 IT vendors across major technologies and regions. To be included, vendors must meet minimum revenue and channel share thresholds, reflecting their contribution to the success of the global partner ecosystem.
This evaluation is based on two primary components:
- Analyst Assessment: This involves expert scoring of vendors’ channel vision, program execution, mergers and acquisitions (M&A) activity, portfolio competitiveness, and channel initiatives.
- Ecosystem Feedback: Direct input from the partner community is gathered through interviews and ratings, focusing on enablement, sales engagement, and partner experience metrics.
This recognition of Lenovo and its peers marks a significant achievement in the technology sector. It underscores the importance of robust channel strategies and partner engagement in driving sustainable growth and innovation. As the industry continues to evolve, such frameworks and recognitions will play a crucial role in shaping the future of technology partnerships.
For further information on this recognition, you can refer to the original announcement on Canalys’ website here.
In summary, Lenovo’s recognition as a Champion in the Global Channel Leadership Matrix is a testament to its dedication to partner success and its strategic approach to channel growth. This achievement not only highlights Lenovo’s leadership in the technology sector but also sets a benchmark for other vendors aspiring to excel in the global channel ecosystem.
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