Apple And Google Team Up To Prevent Unwanted Tracking: A Breakthrough In Privacy Protection

NewsApple And Google Team Up To Prevent Unwanted Tracking: A Breakthrough In...

In a groundbreaking move, tech giants Apple and Google have joined forces to combat the misuse of Bluetooth tracking devices, introducing a new industry specification called “Detecting Unwanted Location Trackers.” This collaboration aims to empower users across both iOS and Android platforms by alerting them if an unknown tracker is surreptitiously tracking their movements.

apple and google team up to prevent unwanted tracking a breakthrough in privacy protection


Apple recently announced a significant update to its iOS operating system, iOS 17.5, and Google has simultaneously rolled out a similar feature for Android 6.0+ devices. This joint effort between the two tech leaders seeks to address the growing concerns surrounding the potential misuse of Bluetooth trackers designed to help users keep track of their belongings.

Also Read- 100+ New AI and Software Innovations Announced at Google I/O 2024

The New “Unwanted Tracking” Alert System

Under this new system, users will receive a notification on their devices if an unknown Bluetooth tracking device is detected moving with them over an extended period. The alert, titled “[Item] Found Moving With You,” will be triggered regardless of the platform the tracking device is paired with, ensuring comprehensive coverage across both iOS and Android ecosystems.

Identifying and Disabling Unwanted Trackers on iOS

For iOS users, receiving such an alert means that someone else’s AirTag, Find My accessory, or another industry specification-compatible Bluetooth tracker is moving with them. While it’s possible that the tracker is attached to an item the user is borrowing, the iPhone will provide additional information to help identify and disable the tracker if necessary.

Users can view the tracker’s identifier, instruct the device to play a sound to assist in locating it, and access instructions on how to disable the unwanted tracker. This feature empowers iOS users to take control of their privacy and address potential tracking threats proactively.

Industry-wide Collaboration and Support

Apple and Google’s joint effort has garnered support from several Bluetooth tag manufacturers, including Chipolo, eufy, Jio, Motorola, and Pebblebee. These companies have committed to ensuring that their future tags will be compatible with the “Detecting Unwanted Location Trackers” specification, further strengthening the industry’s commitment to user privacy and safety.

Commitment to Privacy and Safety

Apple has long prioritized privacy and safety in its product designs, and the AirTag and third-party Find My network accessories were developed with industry-first privacy and safety protections from the outset. This latest collaboration with Google demonstrates Apple’s ongoing commitment to innovating and supplementing these protections to keep consumers safe.

Establishing Industry Standards and Future Development

This cross-platform collaboration between Apple and Google is a groundbreaking first in the industry, and it has involved input from both the community and industry stakeholders. The two companies have provided instructions and best practices for manufacturers who choose to integrate unwanted tracking alert capabilities into their products.

Moreover, Apple and Google will continue to work with the Internet Engineering Task Force (IETF) through the Detecting Unwanted Location Trackers working group to develop the official standard for this technology, ensuring a consistent and robust approach to addressing unwanted tracking across the industry.

Also Read- How AI and Tech Skills Are Opening New Career Paths for Women in Southeast…

The Significance of Cross-Platform Collaboration

The magnitude of this collaboration between Apple and Google cannot be overstated. By joining forces, the two tech giants have demonstrated their commitment to tackling privacy concerns that transcend individual platforms or ecosystems. This approach recognizes that user privacy is a fundamental right that should be protected across all digital spaces.

Moreover, the involvement of the Internet Engineering Task Force (IETF) in developing the official standard for this technology underscores the industry-wide significance of this initiative. By working with the IETF, Apple and Google are ensuring that the “Detecting Unwanted Location Trackers” specification is not merely an isolated effort, but rather a foundational step towards establishing a universally accepted standard for combating unwanted tracking.

Setting a Precedent for Future Collaborations

This collaborative effort also sets a precedent for future collaborations between tech companies on issues of shared concern. As the digital landscape continues to evolve, addressing complex challenges such as user privacy will require a concerted and unified approach from industry leaders. By demonstrating the potential of cross-platform cooperation, Apple and Google have paved the way for more innovative and impactful partnerships in the future.

Empowering Users and Fostering a Safer Digital Environment

The joint effort by Apple and Google to combat the misuse of Bluetooth tracking devices represents a significant step forward in empowering users and promoting privacy across multiple platforms. By alerting users to potential unwanted tracking, users can take appropriate actions to protect their privacy and maintain control over their personal information.

This collaboration not only demonstrates the commitment of these tech giants to user privacy but also sets a precedent for industry-wide cooperation in addressing emerging privacy concerns. As technology continues to evolve, such collaborations will be crucial in ensuring that user privacy remains a top priority.


In a world where privacy concerns are increasingly prevalent, the joint initiative by Apple and Google to introduce the “Detecting Unwanted Location Trackers” specification is a welcome development. By empowering users across both iOS and Android platforms with the ability to identify and address potential unwanted tracking, this collaboration represents a significant step towards safeguarding user privacy and promoting a safer digital environment for all.

Shariqua Ali
Shariqua Ali
As a tech content writer, I strive to simplify technology for all users. With a passion for clear communication, I aim to make complex topics accessible and engaging.
Watch & Subscribe Our YouTube Channel
YouTube Subscribe Button

Latest From Hawkdive

You May like these Related Articles


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.