Digital Marketing can be done in a variety of ways. All these techniques are part of the marketing distribution funnel in the systems. Digital marketing strategies result in bringing meaningful growth and impact to businesses and brands. To create that impact, we must have a solid understanding of what are the different ways of digital marketing available. And how each one of them can benefit your growth. Boosting consumer retention or activity, gaining more followers, building a loyal audience base, and building sustainable brands – all are outcomes of a good way of digital marketing.
Different ways of digital marketing result in various niche outcomes that are domain-specific. The best thing about digital marketing is the measurability of key performance metrics in the real sense. Digital campaigns are much more affordable and effective in terms of outputs when compared to traditional ways. So in order to gain more reach and lead as a brand, you should definitely have a budget for multiple marketing channel funnels.
Also Read: What Is Digital Marketing And Why It Is Important?
Let’s take a look at the different ways of Digital Marketing!
SEO – Search Engine Optimization
SEO is a popular skill or technique that keeps buzzing around the blogging world especially. Search Engine Optimization, as the name suggests, refers to enhancing your content to achieve high search engine rankings. As a result, someone who is actively looking for what you have to offer will find your website. SEO involves experience and skill, just like any other job. This technique allows your website, blog, or your product sites to pop up first for the viewers who search for specific key terms.
In simple terms, performing Search Engine Optimization can help your page land up on the consumer’s first page on Google. Whenever they search for a relevant keyword. So SEO needs you to be aware of what keywords the audience would search for in order to reach your content. Or, in order for the content to reach them. This technique is important if you want to grow more through online searches. No one would wait and research more until your content is found.
So you would want to have higher and better visibility on the internet through search keywords and SEO. However, it is a slow and gradual process that yields result in a span of time. The more you optimize your content, the better visible it becomes. You would basically allow your website to be efficiently crawled, using keywords and rankings, in order to appear on the top when someone searches for a related keyword.
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Digital Email Marketing
There is a buzz in the marketing world where a group of people argues that Email marketing is dead. We would beg to differ. Email marketing is a very active and impactful method of digital marketing. If used properly, it can yield good results and growth. You will essentially send relevant emails to your consumers or subscribers in order to keep them active and engaged with your content.
Now, this Email content can include related articles, interesting thoughts, the company’s vision & activities, ways to engage your audience, new opportunities, and finally promotional emails for your brand and products or services being offered. These are generally called newsletters. These help in gaining a loyal subscriber base who can actively be aware of your brand and services and actively engage with your activities. You can stay in touch with your customers directly, and this also creates a good feedback loop mechanism for the system. You can keep them updated on a regular basis with all the things, and you have access to real-time feedback for any decision you would take or are about to take.
As long as you are not spamming and scamming the audience, you can automate the system to direct your consumer behavior toward buying in into your products. This will lead to your growth in terms of branding and selling.
Also Read: How To Make Result Driving Digital Marketing Strategy
Social Media Marketing
Social Media has given rise to many positions and changes in the industry. It has changed the ways of marketing in general. Social Media Marketing, as the name suggests, is a way of promoting and branding. And selling your products and services over social media platforms. Social media is a common platform for almost everyone in these times. And you must create a good digital presence over there in order to engage with your consumers more. By creating relevant content, grabbing the short attention that they have. And also promoting your business in creative and appealing ways.
Social Media marketing has led to many new job roles like Social Media Manager, Content publisher, and Digital Brand Ambassadors. Influencers, and new ways like Influencer marketing. You can even gain from social media marketing through collaborating with other relevant brands and sponsorships, and of course through ads.
You can interact well with end consumers through social media platforms like Instagram. And your content can be pushed by the algorithm very seamlessly and it leads to more reach. Especially creating short-form content like Instagram Reels, YouTube shorts, and short tweets can help you engage the audience more and more with the brand. Social networks are direct means of connecting with people, and you must hire managers and media handlers to efficiently monitor that part of marketing.
You should aim to ideally grow a fan base or follower base who must be targeted well through your social media content. Consistency and engagement are the key points to succeed in Social Media Marketing campaigns. You must target ads to your niche consumers, through data and demographics of the social media feeds.
Also Read: How To Make Result Driving Digital Marketing Strategy
As already seen, social media has led to the rise of digital “Influencers”. These influencers are people who are celebrities with a massive number of followers. You can leverage this social status digitally, by collaborating with and sponsoring these influencers. This will lead to them promoting your business or brand and endorsing it to their followers.
This collaboration or sponsorship would end up with a trustable person endorsing your brand in the public and also giving a unique coupon code or discount on your products, on their names. It has become popular on media platforms like Instagram, where celebrities partner up with some top brands to promote one of their products and get their share of the profit on it. This game is all about finding the right influencer and doing the right type of marketing posts.
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In affiliate marketing, content creators are paid a commission for each sale of a good or service they generate. Your sales representatives are the content authors. These affiliate marketers would incorporate a hyperlink to your company or product in some fashion in their own material on any subject. When customers click on that link and enter your funnel, they both profit equally.
This extended your reach without putting much effort into it. It is comparable to influencer marketing, whereas affiliate marketing typically takes place through blogs and online articles. This collaboration results in a win-win circumstance.
Although radio would come under traditional marketing strategies previously, it now comes under the umbrella of digital marketing itself. We have audio listeners all over the place and audio doesn’t just limit to radio ads. There are audio streaming platforms like Wynk, Spotify, etc. Radio advertising allows you to target specific locations to promote your local-scale branding. There are many people who love to listen to the radio jockeys and they will irresistibly make note of your brand name if you advertise it in between the songs and talks.
Similarly, you can target a demographic group of audience based on the data from apps like Spotify. Make use of the data and target a specific set of audiences through the Spotify ads that are part of non-premium listeners.
Now, apart from advertising and ad campaigns, audio marketing also includes the use of podcasts. This is the age of podcasts and podcasters, and you can generate great audio content that engages your audience well. Podcasts are becoming increasingly popular as long-form content. This format gives space for a lot of branding and promotions or marketing.
At any given moment, there are millions and billions of people looking at a YouTube video on their mobile phones. The age of pocket entertainment has enabled limitless access to video content of all sorts. If you know how to optimize your videos to pop up on the consumer’s feed, then you can get anything you want.
You can create this marketing funnel with new types of video content that catch the eye of your consumers. You can make office vlogs, and branding videos, promote new products, talk about your vision, and just help the audience with education or entertainment. Many people use video platforms like YouTube to get an idea about a brand or product or service, before subscribing to them personally. You must leverage this hook and use it to your advantage.
Website Content Marketing
You must have a landing page for your brand and its products or services. This page will be a website that would contain all the product pages, details, contacts, newsletter subscriptions, and a blog page as well. Your clients will value the work you put into each blog post or video you produce, whether it is educational material about your company or knowledge about the industry you share. It involves paying attention to your customers’ needs and fulfilling their requests. If your material is compelling enough to be shared, it might increase traffic and lead to more sales. Website content marketing is a long-term game that progressively produces significant results, much like Search Engine Optimization
It should all-roundedly cover all ways to increase your reach to the consumers. Producing valuable and enriching material improves the consumer experience. Some of the most prominent companies in the world constantly provide blogs, pictures, and videos about their products that are both interesting and educational.
It’s what gives your company a name and, in essence, what makes your clients appreciate you more. Providing content that is both enlightening and fascinating is akin to marketing your brand without the motivation to sell anything behind your articles. You must constantly have daily active users on your website and maintain high traffic levels. Effective website content marketing tactics can enable this.
Mobile Marketing Strategies
In the age of Cloud & Mobile, you must target the domain very efficiently. Considering the fact that mobile users are very humongous in numbers, you must target them right. It is almost necessary to optimize for mobile users as most of the consumers are looking at your brand from their smartphones themselves.
There are several strategies to employ as part of mobile marketing. Firstly, you can invest resources to create a mobile application/App. This way, you can constantly alert your users with pop-ups and notifications. You can make use of SMS marketing as always. Engage them with mobile content like short videos and blog posts and media. All the content, product pages, and other website components can be compressed into an application that’s easy for mobile users.
Even people with no smartphones can be targeted through this channel by using the SMS features on all phones.
The IM stands for Instant messaging. You can access the names and numbers and all other consumer details through many platforms that collect this data. And now you can make use of that data to take decisions to drive impact. Through Instant messaging apps like WhatsApp and other platforms, you can directly speak to the end users. This happens without any filters, as many social media platforms support the instant messaging feature.
This marketing channel is very specific and focused and direct. This way, you can get in touch with the users and stay accessible to them, or available for them. Promoting through instant messages and pop-ups allows the users to be notified of all quick updates.
Augmented Reality or Virtual Reality Techniques
The best path to lead or get an edge in a market full of competition is through leveraging new techniques and technologies. When we talk about technologies, we have the latest cutting-edge implications of AR and VR. That is the Augmented or Virtual Reality tools. With AR/VR, one can create immersive experiences for the users.
This will leave an unforgettable impact or mark on the users of the brand and the services offered. For instance, few revolutionary experiences have been like LensKart which uses AR/VR to see how a new pair of spectacles would look on you. You could create games or visual elements and integrate them with real-time as well, thus creating visual experiences for the users. These will leave a mark on people’s minds and enable your digital marketing even more. Using these techniques will lead to innovation and you can have a chance to emerge as a leader in the market.
Pay per Click marketing involves paying the publisher each time your ad is clicked in order to increase traffic to your website. The most popular platforms for pay-per-click advertising are Facebook and Google Ads. Pay per click is made possible through sponsored communications and advertising initiatives. It’s comparable to including the conversion of currencies into SEO or clicks.
Digital Marketing & its Impact
Because of how quickly the business landscape is evolving, it has become essential to include competitive analysis in your own digital strategy. Every company or brand needs to have a specific domain for digital marketing. The domain needs to be active and laser-focused when it comes to brand creation and promotions. The main goal of digital marketing for businesses is to expand their customer base to a global audience. You may reach consumers in an endlessly flexible and seamless manner thanks to this. Improved reach results in increased attention and systemic drive.
The above-mentioned strategies are some of the Different ways of Digital Marketing. You can leverage them all to your advantage, thus creating multiple channels in the distribution funnel, and ultimately leading to your own growth. Digital Marketing is an innovative concept to target growth. You can of course go creative and come up with new ways to marketize your brand and offerings as well.
As opposed to traditional marketing strategies, which must be planned and implemented well in advance, businesses must contact consumers on digital devices at the precise appropriate time. Digital marketing methods can help you get a greater return on your investment and make it simple to assess and modify your goals. As consumers use online channels more frequently, businesses have more options to connect with their potential clients whenever they want.
Digital marketing platforms are effective tools for companies trying to be visible on a variety of online channels and make sure that their presence is adding value. You can gain practical insights from data and demographics that will help you make decisions and direct future marketing campaigns. Selecting the best digital marketing channels from among these different ways of digital marketing tactics might create new opportunities for expansion, influence, impact, and growth.