In this roundup, you will find some of the best video marketing platforms to showcase your business capabilities and expand them.
Marketers have a variety of opportunities in this fast-paced world to differentiate their goods and services from the competition. A marketing tactic that is increasingly attaining popularity and boosting with each passing day amid the tremendous betterment in technology is video marketing.
Anyone who is experienced in a video marketing team would understand how essential it is to choose the best video marketing tools to succeed. Finding the ideal alternative from the many that are offered on the market can be a difficult task given the sheer number of options.
Why You Need a Video Marketing Platform for Your Business
The value of including video in your company’s content marketing strategy cannot be overstated. Searches for specific services or goods that involve videos account for close to 50% of all internet search engine queries today. If it isn’t already a significant component of your brand’s marketing plan, video marketing most likely ought to be.
And there are many free and simple-to-use sites available for hosting those videos, with YouTube being among the most well-known. However, there is a significant difference between uploading a video and marketing it to your planned audience. Marketing your video effectively can assist you to develop your brand in ways that free hosting services like YouTube just cannot.
Thankfully, you may choose from a wide variety of top-notch video marketing strategies. The performance of each video can be easily tracked, and these platforms also make it simple to promote your material.
We’ve already done some of the legwork for you by developing a list of the top seven video marketing choices for businesses, saving you some time and bother from having to investigate the hundreds of video marketing platforms that are now available. This can be a fantastic place to build your brand as you start your search!
Still not influenced that your industry must fund money in a video marketing strategy? It’s difficult to comprehend, especially if you have a little marketing budget and are accustomed to using free video hosting services like YouTube for your material. When compared to a video hosting platform, a video marketing platform for businesses offers much more than just the ability to publish and share your material.
Explore our picks for the top video marketing platforms available today to help you narrow down your options!
Powtoon is a platform worth considering if you’re searching for one that will guide you through the process of making your film. You can easily create the appearance and feel you desire for your video without putting in a lot of effort thanks to the abundance of pre-made templates and stock videos available on this site. When you’re satisfied with your film, Powtoon also enables immediate exporting and uploading to YouTube, saving you time and hassle.
You may access several features after setting up a business account with Powtoon, including:
- shared media libraries for simple teamwork
- round-the-clock assistance with an average response time of one hour
Also Read: Now Enjoy YouTube Videos On Apple Watch
If you want to make video creation as easy as possible, Powtoon is still a good option to consider even though its reporting and analytics might not be as comprehensive as those for some of the other platforms on this list.
WeVideo is a useful option if you’re searching for a simple and user-friendly solution for creating videos that also promotes teamwork among other members of your creative team. For your videos to seem professional, you may access more than a million royalty-free video clips, audio clips, photos, and other resources on this site. Customization is also a snap thanks to features that enable simple transitions, motion effects, calls-to-action, and even green screens.
The multi-award-winning team collaboration and project management software program ProofHub does more than just make project management easier and improve teamwork. To assist you to deliver your best work with markup tools, ProofHub offers an online proofing tool in addition to other strong features.
The online proofing tool in ProofHub is much more than just a collaborative tool; you can study, proof, operate, keep track of time, and authorize files using it. You may add accurate and useful feedback for particular locations to files using markup tools. To work together on designs and documentation, you can invite certain team members. To provide input, they can add comments. Coworkers can accept documents with a single click after addressing all suggestions for modifications and feedback.
Vidyard presents a lot to offer in terms of innovation and analytics tools if you’re serious about taking your video marketing to the next level. The fact that every plan on this video marketing platform is completely customized is one of its most notable features. As a result, you can pick and choose the things you require, never paying for anything you won’t use.
There’s a lot to enjoy about Vidyard, from email gating to use metrics that are simple to use and customized players to everything in between. To make it simpler for you to decide which version of a video is most likely to work best for your company, this platform even provides A/B testing on video thumbnails. The option to make customized films that will include a person’s name or a corporate name in the content you generate is another ground-breaking feature Vidyard is promoting!
You can immediately establish your company’s video streaming service, such as Netflix, YouTube, and Hulu, from your iOS and Android phones using Muvi, an end-to-end, multiscreen, all-in-one platform.
Muvi supplies a selection of On-Demand and Live Streaming plans. Muvi encourages marketing professionals to publicize securely to audiences via the web, mobile, and other connected devices with one-tap live streaming, single signing, and social sharing capabilities. While Muvi quietly supports you in the background, your brand is constantly in the spotlight. Your mobile video streaming apps will feature your logo and communicate your message to users. The audience doesn’t see Muvi’s mention because it is concealed.
Useful for professional writing for video games, television, movies, radio, the theatre, and more, Fade In is a cutting-edge video marketing tool. Multiple languages, programs for organizing and navigating, extensive screenplay formatting, and powerful rewrite and revision management capability are all supported by Fade In. Android, iPhone/iPad, Windows, Mac, and Linux are all supported.
The script breakdown tool, index cards, templates, revision tracking, and reports—including cast reports, character-by-character dialogue reports, and more—are all useful features of this screenwriting program. This app is attractive, stable, full of features, stable, cost-effective, and stable—it offers all the qualities you’d expect in a video marketing tool.
Also Read: Everything About InVideo Software
Uscreen is a platform for marketing and monetizing videos. You can establish branded apps, sell your content, grow your video streaming site, and market your business all from one location. Users can use a variety of monetization techniques, such as pay-per-view, to market viewers’ access to their videos and live streams.
In addition to landing pages, gift cards, discounts, and product pages, the platform also includes a comprehensive set of video marketing and analytics tools. You can swiftly go to market and expand your platform thanks to the integrated automation tools. On-demand and live branded streaming experiences are available on Uscreen’s platform for all devices. You may host live streaming events and communicate with your viewers in real time through live chat while also making money and expanding your video business.
Wistia is one of the best platforms for video marketing that focuses on lead conversion. It offers a large range of analytical and marketing capabilities that you cannot ignore in addition to its contemporary video-producing interface.
One of the most distinctive features of a Wista account is the “Turnstiles” feature, which enables you to demand that a viewer provide their email address or other contact details to watch or continue watching a video. This is a great option if you want to convert your video views into worthwhile leads.
In terms of analytics and reporting, Wistia has a lot to offer. Regardless of your background in video marketing, individual reports are simple to read and comprehend is limited.
Vimeo can be worth a look if your company has a tight marketing budget. This platform gives a tonne of video editing options, even with the free account option, and it also provides some fundamental analytics that is helpful when your company is just beginning to use video marketing. With the ease of your computer or even a mobile device, Vimeo’s user-friendly interface makes it simple to create beautiful films.
Vimeo has a lot to offer as far as metrics are concerned. You may utilize analytics to learn more about your viewers’ behavior, including how they find your videos, what devices they use to watch them, and even where they are situated.
Also Read: 10 Factors To Consider While Making A Video
Which is the Best Platform for You?
As you can see, there are numerous video marketing platforms available nowadays. The choice that is best for you will ultimately depend on a variety of elements, such as the marketing budget allocated by your business, your level of expertise in video production, and the particular analytic features you need.
The most crucial thing is, ultimately, that you select a video marketing platform that is appropriate for your brand’s specific requirements both today and as your company expands and scales. We hope this list will make your search easier!